Welcome to another episode of the Rocket Chiro Podcast, the go-to business and marketing podcast for chiropractors. In this Q&A episode, Jerry Kennedy dives into three key questions about chiropractic marketing. Whether you're navigating Google Ads, optimizing your website, or debating the value of deals, this episode is packed with actionable advice to help you grow your practice.

 

Key Takeaways:

1. The Key to Marketing: Interaction

• Interaction is the cornerstone of effective marketing—online or offline.
• Google rewards high interaction with lower ad costs and better rankings. Examples of interaction include:
• Questions on your Google Business Profile.
• Website visits and clicks.
• Positive reviews.
• Social media content should prioritize engagement over frequency. Avoid canned, generic content and create posts that resonate with your audience.

2. Are Deals Worth It?

• Deals like discounted first visits can attract patients, but there are long-term implications:
• What you do to attract patients is what you’ll need to do to retain them.
• Deals may attract price-sensitive patients, making it harder to sustain full pricing later.
• Consider offering value in ways other than discounts, such as giveaways or added perks, to avoid devaluing your services.

3. Helping Patients Understand Your Practice

• Focus on benefits, not technicalities. Patients don’t need to understand everything you do—they need to know how you’ll help them.
• Instead of explaining techniques, highlight the types of patients you help and the problems you solve.
• Shift your messaging to help patients feel they’ve found the right place.

 

Actionable Tips:

• Build authority through reviews, reputation, and engaging content that reflects your practice’s unique strengths.
• When marketing, prioritize creating a positive user experience that guides potential patients to take the next step—whether it’s booking an appointment or visiting your website.
• Frame your communication around the benefits to the patient, reinforcing that they’re in the right place.

 

Resources Mentioned:

• Visit Rocket Chiro for chiropractic websites, SEO, and expert marketing advice.
• Have a question for the podcast? Submit it via the contact page at Rocket Chiro.