Pain today or pain tomorrow. That should be the mantra for anyone trying to achieve or create something new and different in their life. Mark it #1 for sales professionals trying to achieve at a high level.

High performance demands you pick your pain. Most sales professionals avoid the daily discomfort of prospecting, asking tough questions, and taking risks—only to experience crushing long-term regret when they miss their numbers.

In this episode, Dan explores why avoiding short-term discomfort creates exponential long-term pain, how to redefine relationship selling beyond the "friendly zone," and the critical difference between pressuring prospects with competency versus helping them gain perspective through meaningful questions.

If this show has challenged your thinking or shifted your approach to sales conversations, we'd be honored to have your support: Breaking Sales is officially in the running for the 2025 People's Choice Podcast Awards. Just visit www.podcastawards.com between now and July 31 and nominate Breaking Sales in the Business category and Adam Curry's People's Choice category!