Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Amy Tunick, CMO of National CineMedia (NCM). Amy shares how NCM positions cinema as "CTV Plus" – offering advertisers guaranteed audiences without bots, fraud, or frequency issues – and discusses the company's post-pandemic revival.

With experience spanning entertainment, advertising, and media, Amy explains NCM's approach to engaging audiences throughout the entire moviegoing journey, from pre-show content to in-lobby activations. She highlights current moviegoing trends, innovative branded content opportunities, and NCM's unique role as the US Representative to Cannes Lions, connecting the entertainment and advertising industries.

What You'll Learn:

• How cinema advertising has evolved into a "CTV-plus" platform with guaranteed audiences and fraud-free viewership
• Why movie theaters are emerging as prime venues for reaching Gen Z and young millennial audiences at scale
• How brands can leverage theater lobbies and pre-show experiences for immersive marketing activations
• Why horror films and multi-generational content are driving current box office trends and audience engagement
• The innovative ways brands like E.L.F. Beauty are creating custom theatrical content beyond traditional advertising
• How NCM is pioneering new advertising formats, including the first-ever 4DX advertisement with environmental effects
• The evolving relationship between theatrical releases and streaming platforms in driving audience engagement

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