At the center of what you’re selling, what’s the most important? In this episode, Andrew talks about getting as clear as possible on the marketing messaging for your product. “You have to know what you are selling with total clarity, and in order to sell it well, you have to communicate that one thing more and better than everything else.”

Show Notes:
- Bambu Earth’s success: https://bit.ly/3xHG8ch 

- Get started with YotPo subscriptions: https://bit.ly/YotpoSubscriptionsEcommPlaybook

At the center of what you’re selling, what’s the most important? In this episode, Andrew talks about getting as clear as possible on the marketing messaging for your product. “You have to know what you are selling with total clarity, and in order to sell it well, you have to communicate that one thing more and better than everything else.” Show Notes: - Bambu Earth’s success: https://bit.ly/3xHG8ch - Get started with YotPo subscriptions: https://bit.ly/YotpoSubscriptionsEcommPlaybook

Clarity > Everything

2020 transformed the world of ecommerce forever.

For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.

So how do you navigate this dangerous new reality?

No matter how you do it, you’d better not do it alone.

That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday &amp; Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.

Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor &amp; Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

Business

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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Clarity > Everything

Clarity > Everything

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