Adam Purser is the Managing Director at Classic Sailing who sell holidays on traditional sailing vessels all over the world. The business has been going for 20 years and has adapted really well to take advantage of the content possibilities of online selling. They’ve now reached the point where they are sending over 1,000 people to sea each year. Recently Adam achieved over 100,000 views of a not-paid-for Facebook Page post! And he's a master of content your customers will love.