In this episode of The Cheer Biz Podcast, Dan welcomes back one of the industry’s most impactful voices—Adam Forte of Forte Spirit Solutions. Known for his high-performance staff training and athlete development systems, Adam shares what he’s learned from working with gyms across the U.S. and Canada.

They dive deep into how to build better coaches, why staff training needs to be intentional and ongoing, and how to create a gym culture that leads to both technical success and long-term athlete retention. From hiring smarter to running quarterly staff trainings to teaching coaches how to communicate, this episode is packed with real advice to help gym owners elevate their teams from the inside out.

Whether you’re a gym owner, All-Star director, or coach looking to level up, this conversation will give you the tools and mindset shifts you need to take your coaching staff—and your athletes—to the next level.