The Andrew Faris Podcast

Cody Plofker Goes DEEP On Meta Media Buying

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When Cody Plofker and I finished recording this episode, I told him, "That was basically Meta Media Buying 401." And that's exactly what I loved about this episode.

Cody is the CMO at Jones Road Beauty, a beauty brand quickly approaching nine figures in revenue, all of it DTC including three brick-and-mortar locations of its own.

So on this episode, Cody and I didn't hold back. If you're new to media buying, listen to this episode and jot down your questions as you go. If you're more experienced, the goal is for the level of detail to help drive you to more precision in your business.

EPISODE HIGHLIGHTS

  • [00:52] Cody's switch to bid caps.
  • [03:39] Joining Slack groups for support.
  • [07:12] Removing the pacing mechanism.
  • [08:52] Bidding and budgeting strategies.
  • [11:23] Ratio targets and contribution dollars.
  • [14:23] Tying marketing to financial metrics.
  • [17:20] ASC cost caps and lowest cost.
  • [21:32] Relying on meta for demand.
  • [22:37] Supply chain management in e-commerce.
  • [26:23] Product launches and exclusivity.
  • [29:12] Adjusting bid caps for sales.
  • [31:41] Delayed attribution and Black Friday.
  • [33:23] Making adjustments and comfort levels.
  • [37:12] By-product value of advertising spend.
  • [39:30] Bid multipliers and targeting.
  • [41:19] In-store sales and advertising.

    • EPISODE SPONSOR

    Add supply chain experts to your team at a drastically lower cost than you're expecting by hiring More Fractional Supply Chain, a service of my friends at More Staffing. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.morenow.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and use the code AJF20 to get 20% off your first 3 months.

    FOLLOW UP WITH CODY

    • Sign Up For Cody's Newsletter: https://www.codyplofker.com/newsletter
    • Follow Cody on X: https://twitter.com/codyplof
    • Hire Cody On MentorPass: https://www.mentorpass.co/me/codyplofker

      • FOLLOW UP WITH ANDREW

      • Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
      • Email Andrew: [email protected]
      • Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

        • EPISODE MUSIC

        • Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means
        • Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means
          • ...more
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