The Andrew Faris Podcast

Cody Plofker Goes DEEP On Meta Media Buying

Listen Later

When Cody Plofker and I finished recording this episode, I told him, "That was basically Meta Media Buying 401." And that's exactly what I loved about this episode.

Cody is the CMO at Jones Road Beauty, a beauty brand quickly approaching nine figures in revenue, all of it DTC including three brick-and-mortar locations of its own.

So on this episode, Cody and I didn't hold back. If you're new to media buying, listen to this episode and jot down your questions as you go. If you're more experienced, the goal is for the level of detail to help drive you to more precision in your business.

EPISODE HIGHLIGHTS

  • [00:52] Cody's switch to bid caps.
  • [03:39] Joining Slack groups for support.
  • [07:12] Removing the pacing mechanism.
  • [08:52] Bidding and budgeting strategies.
  • [11:23] Ratio targets and contribution dollars.
  • [14:23] Tying marketing to financial metrics.
  • [17:20] ASC cost caps and lowest cost.
  • [21:32] Relying on meta for demand.
  • [22:37] Supply chain management in e-commerce.
  • [26:23] Product launches and exclusivity.
  • [29:12] Adjusting bid caps for sales.
  • [31:41] Delayed attribution and Black Friday.
  • [33:23] Making adjustments and comfort levels.
  • [37:12] By-product value of advertising spend.
  • [39:30] Bid multipliers and targeting.
  • [41:19] In-store sales and advertising.

    • EPISODE SPONSOR

    Add supply chain experts to your team at a drastically lower cost than you're expecting by hiring More Fractional Supply Chain, a service of my friends at More Staffing. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.morenow.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and use the code AJF20 to get 20% off your first 3 months.

    FOLLOW UP WITH CODY

    • Sign Up For Cody's Newsletter: https://www.codyplofker.com/newsletter
    • Follow Cody on X: https://twitter.com/codyplof
    • Hire Cody On MentorPass: https://www.mentorpass.co/me/codyplofker

      • FOLLOW UP WITH ANDREW

      • Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
      • Email Andrew: [email protected]
      • Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

        • EPISODE MUSIC

        • Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means
        • Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means
          • ...more
          View all episodesView all episodes
          Download on the App Store
          The Andrew Faris PodcastBy Andrew Faris
          • 5
          • 5
          • 5
          • 5
          • 5

          5

          23 ratings

          More shows like The Andrew Faris Podcast

          View all
          Shopify Masters by Shopify

          Shopify Masters

          378 Listeners

          The GaryVee Audio Experience by Gary Vaynerchuk

          The GaryVee Audio Experience

          16,792 Listeners

          Ecommerce Playbook: Numbers, Struggles & Growth by Common Thread Collective

          Ecommerce Playbook: Numbers, Struggles & Growth

          70 Listeners

          The Game with Alex Hormozi by Alex Hormozi

          The Game with Alex Hormozi

          4,373 Listeners

          My First Million by Hubspot Media

          My First Million

          2,625 Listeners

          Acquisitions Anonymous - #1 for business buying, selling and operating by Bill D'Alessandro, Mills Snell, Heather Endresen, and Michael Girdley

          Acquisitions Anonymous - #1 for business buying, selling and operating

          243 Listeners

          The Startup Ideas Podcast by Greg Isenberg

          The Startup Ideas Podcast

          199 Listeners

          Marketing Against The Grain by Hubspot Media

          Marketing Against The Grain

          353 Listeners

          Build with Leila Hormozi by Leila Hormozi

          Build with Leila Hormozi

          893 Listeners

          OPERATORS by OPERATORS

          OPERATORS

          45 Listeners

          Moneywise by Hampton

          Moneywise

          644 Listeners

          Marketing Operators by Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker

          Marketing Operators

          12 Listeners

          Tactical & Practical by Nate Lagos

          Tactical & Practical

          2 Listeners

          Finance Operators by Finance Operators

          Finance Operators

          5 Listeners

          Scalability School by Scalability School

          Scalability School

          8 Listeners