Justin Baer started Collars & Co. by selling his unique Dress Collar Polo during the pandemic. He gained celebrity investors when he appeared on Shark Tank. He discusses his experience on the show and how it propelled the growth of his business. Baer also talks about his decision to open brick-and-mortar stores, starting with a pop-up in Tyson's Corner, Virginia, followed by a permanent location in Chicago. He also talks about the role of social media marketing and the importance of acquiring customers through retail stores. 

James Cook is the director of retail research in the Americas for JLL. 

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