Have you ever gotten a Black Friday promotion email just to ask yourself, 

“Who’s this?!” 

“What do they want from me?” 

“Why am I even getting this?”

Of course, you have. 

In fact, every day, we're all bombarded with promo emails, most of which we send straight to spam without even opening them.

But with Black Friday around the corner, as gym owners preparing a campaign, we can't help but ask ourselves:

How can we avoid our emails ending up in our prospects' spam? 

This week, Tim and Randy will try to answer this question. 

In one of the previous episodes, they shared strategies to collect leads, and in this one, they are diving into the topic of nurturing leads from your email list and keeping them engaged. 

Because here's the thing: A potential customer is excited when they first interact with a brand. But if months go by with no follow-up, reaching out suddenly for Black Friday may backfire. 

Those once-hot leads might wonder, "Who's this?" having forgotten they even signed up in the first place.

So, in this episode, Tim and Randy will show you how to actually earn the right to pitch your offer to prospects (and ultimately boost your conversion rates).

They’ll be talking about building trust by sharing engaging content, offering valuable giveaways, using effective lead magnets and SMS campaigns, as well as what you should do to ensure your emails bypass spam filters.

Tune in and find out what you can do to refine your engagement strategy.

Key Takeaways:

• Intro (00:00)
• How Tim grew his email database over time (01:08)
• The crucial role of trust and respect in effective sales (05:23) 
• How to avoid spam filters and a dramatic drop in open rates (07:36)
• Providing value with content tailored to client needs (13:36)
• A word or two about lead magnets (16:54)
• Two Key points for creating valuable giveaway content (21:35)
• Tim’s 30-day text message campaign (23:11)
• Tailoring campaigns to niche micro-segments (25:09)
• Recap (28:54)

Additional Resources:

- Sign up for our 30-Day Text Message Campaign 

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- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

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