Colin Rutherford joins the Business Brain podcast to share his entrepreneurial journey. Starting as a Division I hockey player at Dartmouth, he launched Greenbox Storage, a summer storage service for college students. Despite balancing 30 hours a week of hockey and Ivy League academics, he learned critical time management skills and grew the business to 23 schools. He discusses the challenges of scaling too fast—tripling branches in a year led to losses at multiple locations, teaching him the importance of measured growth and profit focus.

Colin also talks about going viral on X with a post that reached 62 million views, which helped him monetize and gain visibility. He emphasizes consistency, experimentation, and borrowing proven strategies from others as keys to growing on social media. He’s posted over 18,000 times and follows a strategy influenced by Justin Welsh’s content model.

Colin now runs Greenbox Storage and Founder Brands, a digital marketing and personal branding agency helping entrepreneurs grow their online influence. He highlights the importance of building a great remote team and using tools like Google Workspace, Slack, and AI to manage content and operations. He credits his parents for instilling discipline and drive and leaves listeners with advice: start before you’re ready, learn by doing, and surround yourself with smart people to scale successfully.

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