Misinformation, disinformation, fake news, outright lies. When it comes to the horrific harms caused by factory farms, the truth can be hard to come by. This week, we are joined by Robbie Lockie to discuss The Freedom Food Alliance, which is helping both consumers and policymakers get the real story.

Robbie Lockie is the founder and CEO of The Freedom Food Alliance, which spearheads initiatives to combat misinformation in the food system. Through the Alliance’s flagship platform, foodfacts.org, the volunteer-led team empowers consumers with fact-checked insights on nutrition, environmental sustainability, and ethics, countering deceptive narratives in both social and mainstream media. Robbie is also the co-founder of Plant Based News, one of the most influential platforms for plant-based and sustainable living, with a community of nearly 4 million followers across social platforms and a monthly reach of 85 million people, and has also been one of the hosts of the Plant Based News Podcast.

• • Freedom Food Alliance website
  • Freedom Food Alliance on Instagram
  • FoodFacts.org on Instagram
  • Freedom Food Alliance on Facebook
  • Freedom Food Alliance on LinkedIn
  • Humans From the Future on Spotify

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