Honest Ecommerce

Combined Strategies Move the Needle | Nish Samantray | Arrae


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Nish Samantray is the Co-Founder and Co-CEO of Arrae, a wellness brand that creates all natural solutions for your wellbeing. 

Samantray led Arrae to achieving $1M in sales during their first year and a projected revenue of over $10M last year. 

He has a formal education in engineering and strong background in entrepreneurship, sports and volunteerism. 

Before launching Arrae in 2019, Samantray was a Principal Product Manager at Paytm, Lead Product Manager at Freshii, and Technical Product Manager at Scotiabank. 

He is a creative, big picture thinker, energized by new challenges, devoted to analytical investigation and structured thinking as a foundation for unbridled creativity. 

In This Conversation We Discuss:

  • [00:00] Intro
  • [01:15] What are Arrae products?
  • [01:33] How the idea of Arrae came up
  • [03:13] From idea to a product
  • [05:42] How Arrae found their customer
  • [07:29] Knowing the branding before launching
  • [08:57] Arrae’s Go-to-market strategy
  • [10:30] Why Nish decided to focus on just one channel
  • [11:45] Sponsor: Electric Eye electriceye.io
  • [12:05] Sponsor: Mesa apps.shopify.com/mesa
  • [12:53] Sponsor: Loop loopreturns.com/honest
  • [13:46] Sponsor: Klaviyo klaviyo.com/honest
  • [14:34] How much was Arrae gifting to influencers
  • [14:56] Why Nish decided to commit to influencers
  • [16:43] Did Arrae change its strategy after its success?
  • [18:39] Arrae’s scaling phase strategies
  • [20:24] Customer service and sales
  • [21:29] Using data to your advantage
  • [22:46] Arrae’s marketing mix
  • [24:16] The marketing strats need to work together
  • [25:25] Nish’s thoughts on last touch attribution
  • [26:30] Things going wrong is a sign of success
  • [27:28] Building a business is always difficult
  • [28:14] Where to find Arrae

Resources:

  • Subscribe to Honest Ecommerce on Youtube
  • A 100% natural wellness brand which empowers women to feel their best so they can be their best arrae.com
  • Connect with Nish linkedin.com/in/nishantsamantray
  • Scale your business with electriceye.io
  • Download Mesa at the Shopify App Store apps.shopify.com/mesa
  • Sponsor: Loop loopreturns.com/honest
  • Get started with a free account at klaviyo.com/honest

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Honest EcommerceBy Shopify Expert Chase Clymer

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