Episode 612

If you want a simple framework to stop overthinking lost deals and start winning more business by fixing what actually matters, visit GetMoreLoans.com.

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, Carl sits down with Jim Reed for a candid, practical conversation about why loan officers lose business and why it usually has nothing to do with rates, skill, or talent.

Carl breaks down the four real reasons someone does not choose you, they did not know you, they could not relate to you, you did not present a clear plan, or you never asked for the commitment, and explains how most loan officers make these problems far bigger in their head than they actually are.

The discussion dives into visibility, relatability, simple follow up plans, and why asking for the business is often the fastest lever to pull if you want immediate growth, along with real stories that make these concepts easy to understand and apply.

If you have ever walked away from a missed opportunity thinking you just were not good enough, this episode will help you reset your mindset, focus on the right activities, and realize that fixing a few small things can dramatically change your results.