Jon talks with branding expert Vardeep Edwards. They discuss what it takes to build a unique brand in a crowded market. You will learn about the importance of understanding and developing your brand, and how to make a real connection with people. Vardeep shares her experience and gives practical tips on defining your brand identity, creating emotional connections, and using different content types to raise brand visibility. They also touch on the role of AI tools in branding. This episode aims to help small architecture practice owners grow a successful business.

Today's Guest...

Vardeep Edwards is the founder of The Branding Fox - a Brand Development & Design studio dedicated to your brand transformation. She has over twenty years of experience and has worked with the likes of ODEON, Marie Curie, Pentagram & EMAP, helping growing businesses with their branding and design needs. Vardeep believes that creating a brand foundation is crucial for your business to grow. She can help you translate this concept into an impactful and purposeful brand identity so that you have clarity on your brand, your positioning and how to attract your dream clients.

Episode Highlights...

00:00 Introduction

01:13 Meet Vardeep Edwards: Branding Expert

03:22 The Importance of Branding

06:18 Defining Your Brand Identity

09:00 Understanding Your Audience

12:44 Bringing Personality to Your Brand

20:10 Content Creation Tips

25:42 Building Emotional Connections

29:59 Raising Brand Visibility

33:33 Integrating Branding into Your Business

37:22 The Role of AI in Branding

41:43 Travel Stories and Conclusion

Key Takeaways...

Understand Your Brand and Audience

You need to be clear about what your brand stands for—its values, identity, and what makes it different. At the same time, it’s just as important to know who your audience is, what they need, and where they spend their time. This understanding helps you create better branding and marketing plans.

Keep Developing Your Brand

Your brand isn’t something you set up once and leave. It’s a process that grows with your business. You should regularly check what’s working, listen to feedback, and adjust as the market changes. This way, your message stays clear and makes sense to your audience.

Build Real Connections Through Content

Sharing real and interesting stories, like behind-the-scenes moments or personal experiences, helps people trust you. Creating content—both long posts and short updates—shows your brand’s personality and message. Use things like social media, interviews, or in-person chats to connect with people and build stronger relationships.

Links Mentioned In The Episode...

Connect with Vardeep on LinkedIn

Vist Vardeep’s Website – The Branding Fox

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In The Next Episode...

Next time, Jon looks back at the past year in a special festive episode.