Communities: How They Recession Proof Any Business This week on Inspired With Bell... Nick Shackelford has spent the last 9 years immersed in the performance marketing world. After working with legacy brands Pepsico and Apple, he quickly found his groove going direct consumer with viral products like Fidget Spinners and Magnetic Eyelashes. Now, having worked with over 127 D2C brands specifically focused in paid media and creative on Facebook, Instagram, Snap, and Pinterest. This has provided Nick an interesting perspective on how brands truly scale in modern times with or without VC / PE backing.