Today, we're bringing you an interview with Matt Gartland, CEO of Smart Passive Income, which you may know as Pat Flynn's community. Matt is letting us behind the scenes of what it's like to be a CEO, what kind of role he plays in the company and how switching to a community-focused offer has led to such a high retention rate.

Key Takeaways:

Intro (00:00)

Matt’s favorite community (01:45)

How did Matt get to be the CEO of SPI, what are his career milestones? (04:25)

If Matt were to describe SPI today, how would he describe it? (09:26)

How is Matt's pathway piece contributing to high completion rates, and then what about the community accountability cohort? (14:04)

Psychology of the offer and how Matt packages and presents the offer differently (26:04)

Episode wrap-up (44:27)

Additional Resources:

Matt’s website: https://www.smartpassiveincome.com/community/

Matt’s Our All-Access Pass (AAP) community: https://www.smartpassiveincome.com/all-access/

How to Navigate Change in Your Community Episode: https://www.shanalynn.com/podcast/navigate-change-in-your-community-like-a-pro

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

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