This week on RealTrending, Tracey Velt talks with Gretchen Coley, leader of The Coley Group at Compass in Raleigh, North Carolina. Tracey and Gretchen dive into how she scaled her team from $3 million to $214 million in just five years, the power of video storytelling in real estate and her innovative "Best of Raleigh" platform that transformed how she connects with her community.

Gretchen shares how her background in new home sales shaped her approach to educating agents, why she invested in two full-time videographers and how a pandemic pivot led to creating a lifestyle brand with over a million podcast listens.

Here’s a glimpse of what you’ll learn:

How she grew from $3 million to $214 million in volume in five years

How the "Best of Raleigh" platform started during COVID and became a community phenomenon

The leadership lessons learned from rapid team growth and maintaining culture

Why luxury real estate is about lifestyle integration, not just price point

How AI integration and content optimization are shaping the future of real estate marketing

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The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.