Mental performance coach Charlie Smith spent 25 years building over $1 billion in retail developments while battling alcoholism and addiction behind the scenes — a double life he says nearly killed him before he got sober in 2008. In this episode, Charlie and Jake unpack the concept of "owning the pen to the story of your life," the science behind identity statements, and why the most important real estate in the world is the six inches between your ears.
Charlie walks through how to build an identity statement that's directive (not deceptive), the difference between outcome-driven and purpose-driven identity, and the daily practice that keeps high performers from drifting back into old patterns. Whether you're a leader, athlete, or anyone feeling stuck, this conversation delivers a usable framework for rewriting how you see yourself — starting tomorrow morning.
Connect with Charlie:
- Website
- Instagram @CharlieSmithSpeaks
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