Dani Leitner shares the importance of concentrating on one topic at a time to gain topical authority and improve rankings.

Talking points include:

Why is Google focusing more on topical authority?

What difference does this make to the quality of content it serves?

What does this do for a small brand’s ability to compete?

Why can small brands compete more effectively?

How do you build topical authority?

How do you know the right audience questions to answer?

How do you know where you should be engaging with your audience?