Step inside one of Europe’s largest legal brothels with Catherine DeNoire—a PhD student in organizational psychology and the manager behind the business side of the sex industry. From HR to marketing to worker safety, Catherine shares what it’s really like to run a brothel that operates more like a corporation than a cliché. We dive into the realities of customer behavior, how legality shapes safety, the surprising economics of sex work, and why personality matters more than looks. Equal parts researcher and operator, Catherine is breaking stereotypes and reshaping how the world sees this often-misunderstood industry.

Behavior Concepts Covered:

Generalization

Contingent reinforcement

Preference assessment

Shaping

Unconditioned reinforcement



Connect with Catherine:

Instagram: @catherine_de_noire and @cath_de_noire

TikTok: @kate.denoire

Facebook: Catherine De Noire page

OnlyFans: onlyfans.com/catherinedenoire/

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