Steven credits his employees, continual growth as a leader, and flexibility for the company’s continual growth. In 2023, he realized they needed to spend time focusing on their branding effort. The epiphany he had was understanding his company’s “why.” His realization was that companies don’t buy from customers because they do a good job; they buy from them because they buy into why they’re doing what they’re doing. They bought into their “why.” From this, his company was able to create their mission. One of the biggest takeaways was being able to attract the right customers through digital marketing and account-based marketing. But most importantly, they want to align themselves with companies that share their values. The mission they came up with is to be “caretakers and stewards, restoring and enriching spaces so businesses can thrive.”