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Connecting Consumer Insights to Brand Strategy
Richard Davies is the co-founder of Alchemy-Rx. With decades with brands like Unilever, he specializes in connecting changing consumer insights to effective brand strategy. We discussed all of this and more this week on the On Brand podcast.
About Richard Davies
Richard Davies is a seasoned consumer goods industry veteran with a remarkable career spanning nearly three decades, contributing to over 250 brands across more than 50 categories. He has an extensive background in brand strategy and consumer insights, holding various executive roles at Unilever such as Global Head of CMI, SVP of Corporate Strategy, Head of Innovation, and GM of Asia. As Chief Marketing Officer at Newell Brands, Richard led the company’s marketing and development functions, overseeing the creation of over 4,000 new product innovations. Since co-founding Alchemy-Rx in 2018, Richard has specialized in marketing, focusing on founder-led brands, private equity, and public companies. He is an expert in brand strategy, brand building, brand innovation and consumer insights.
From the Show
What brand has made Richard smile recently? Richard directed us to his ongoing love of the Kinder brand.
Connect with Richard on LinkedIn and the Alchemy-Rx website.
As We Wrap …
Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
On Brand is a part of the Marketing Podcast Network.
Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices
View all episodes
By Nick Westergaard
4.8
9090 ratings
Richard Davies is the co-founder of Alchemy-Rx. With decades with brands like Unilever, he specializes in connecting changing consumer insights to effective brand strategy. We discussed all of this and more this week on the On Brand podcast.
About Richard Davies
Richard Davies is a seasoned consumer goods industry veteran with a remarkable career spanning nearly three decades, contributing to over 250 brands across more than 50 categories. He has an extensive background in brand strategy and consumer insights, holding various executive roles at Unilever such as Global Head of CMI, SVP of Corporate Strategy, Head of Innovation, and GM of Asia. As Chief Marketing Officer at Newell Brands, Richard led the company’s marketing and development functions, overseeing the creation of over 4,000 new product innovations. Since co-founding Alchemy-Rx in 2018, Richard has specialized in marketing, focusing on founder-led brands, private equity, and public companies. He is an expert in brand strategy, brand building, brand innovation and consumer insights.
From the Show
What brand has made Richard smile recently? Richard directed us to his ongoing love of the Kinder brand.
Connect with Richard on LinkedIn and the Alchemy-Rx website.
As We Wrap …
Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
On Brand is a part of the Marketing Podcast Network.
Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices
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