Sign up to save your podcasts
Or
Share Connecting Personal Brands to Corporate Brands with Scott Bartnick
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Connecting Personal Brands to Corporate Brands with Scott Bartnick
Scott Bartnick is an internationally renowned eCommerce and media expert and co-founder of OtterPR. Through their innovative strategies, OtterPR helps clients—both business leaders and brands—get meaningful media coverage. We discussed all of this and more this week on the On Brand podcast.
About Scott Bartnick
Scott Bartnick is the co-founder of OtterPR. He is an internationally renowned eCommerce and media expert who has been recognized worldwide for his business acumen. Bartnick owns several successful eCommerce companies and has been recognized for his innovative lifestyle. Bartnick is the bestselling author of the Five-Day Startup and has been featured in Forbes, Entrepreneur, IBTimes, Yahoo, and more for his success in business.
On Brand Is Sponsored by Superside
Superside is your one-stop-shop for good design. Scale up your brand's design output the smart way with Superside's subscription service combining top-tier design talent and a streamlined platform for sharing and collaborating. Plus, you can get $3,000 worth of value just for listening to OnBrand! Sign up for an annual subscription and get one month FREE. Learn more now.
Episode Highlights
An innovative lifestyle yields many questions. Scott shared his own story inspired by Tim Ferriss's Four Hour Workweek. This adventure and approach led to Scott's book The Five-Day Startup.
“To build a business you have to build a brand.” Scott noted that you don't need tools like a website or a sales team to start a business. But this isn't scalable. To grow a business, you need to build a brand that resonates with people.
Startup brands and founder brands. When these two play nicely with each other, it can lead to a big impact. However, when a founder's brand gets in the way of a startup brand's growth, it can spell disaster. OtterPR helps clients and brands optimize this relationship.
What brand has made Scott smile recently? Scott actually shared a smile from one of OtterPR's clients—Law by Mike.
To learn more, check out the OtterPR website.
As We Wrap …
Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
On Brand is a part of the Marketing Podcast Network.
Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices
View all episodes
By Nick Westergaard
4.8
9494 ratings
Scott Bartnick is an internationally renowned eCommerce and media expert and co-founder of OtterPR. Through their innovative strategies, OtterPR helps clients—both business leaders and brands—get meaningful media coverage. We discussed all of this and more this week on the On Brand podcast.
About Scott Bartnick
Scott Bartnick is the co-founder of OtterPR. He is an internationally renowned eCommerce and media expert who has been recognized worldwide for his business acumen. Bartnick owns several successful eCommerce companies and has been recognized for his innovative lifestyle. Bartnick is the bestselling author of the Five-Day Startup and has been featured in Forbes, Entrepreneur, IBTimes, Yahoo, and more for his success in business.
On Brand Is Sponsored by Superside
Superside is your one-stop-shop for good design. Scale up your brand's design output the smart way with Superside's subscription service combining top-tier design talent and a streamlined platform for sharing and collaborating. Plus, you can get $3,000 worth of value just for listening to OnBrand! Sign up for an annual subscription and get one month FREE. Learn more now.
Episode Highlights
An innovative lifestyle yields many questions. Scott shared his own story inspired by Tim Ferriss's Four Hour Workweek. This adventure and approach led to Scott's book The Five-Day Startup.
“To build a business you have to build a brand.” Scott noted that you don't need tools like a website or a sales team to start a business. But this isn't scalable. To grow a business, you need to build a brand that resonates with people.
Startup brands and founder brands. When these two play nicely with each other, it can lead to a big impact. However, when a founder's brand gets in the way of a startup brand's growth, it can spell disaster. OtterPR helps clients and brands optimize this relationship.
What brand has made Scott smile recently? Scott actually shared a smile from one of OtterPR's clients—Law by Mike.
To learn more, check out the OtterPR website.
As We Wrap …
Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
On Brand is a part of the Marketing Podcast Network.
Until next week, I’ll see you on the Internet!
Learn more about your ad choices. Visit megaphone.fm/adchoices
More shows like On Brand with Nick Westergaard
View all
HBR IdeaCast
1,869 Listeners
The Smart Passive Income Online Business and Blogging Podcast
3,455 Listeners
Social Media Marketing Podcast
1,440 Listeners
Why That Worked – Presented by StoryBrand.ai
1,926 Listeners
Marketing School - Digital Marketing and Online Marketing Tips
1,259 Listeners
How I Built This with Guy Raz
30,237 Listeners
Masters of Scale
3,990 Listeners
The Peter Attia Drive
8,021 Listeners
The CMO Podcast
346 Listeners
Uncensored CMO
33 Listeners
The Prof G Pod with Scott Galloway
5,407 Listeners
Huberman Lab
28,565 Listeners
The AI Daily Brief (Formerly The AI Breakdown): Artificial Intelligence News and Analysis
508 Listeners
The Next Wave - AI and The Future of Technology
60 Listeners
AI Explored
83 Listeners