November 04, 2020

Consistency Over Authenticity with Seth Godin

37 minutes

This episode is brought to you by Your Clockwise Week—a personalized weekly structure built around your actual life, not an ideal one. If your week feels full but not fitting, you can learn more at mikevardy.com/yourclockwiseweek.

Seth Godin is a consistent player in the entrepreneurial space, influencing millions to embrace their inner-creative and best serve their audience. In today’s episode, we uncover how you can make that impact.

Seth Godin has had a huge influence over my career, so I’m excited to bring him on (again) to hear about his latest projects and new book ‘The Practice: Shipping Creative Work’. As my first guest on the podcast I did as a productivity parodist, there’s lots to catch up on.

This interview is full of countless gems, but what really stands out is being consistent with whatever it is that you want to achieve. In his own words, the toughest part is that “you have to show up, even if you don’t feel like it”.

Seth blogs daily. He’s been doing it for years now. He’s built a huge following with over a million readers, and is the author of over 19 books, including Purple Cow, Linchpin, and This Is Marketing. He’s also the founder of the altMBA and The Akimbo Workshops, which runs online seminars that have transformed the work of thousands of people.

Join our conversation as we explore indispensable tools, inbox zero, working with intent – and his 16ft cedar strip canoe.

Talking Points

Applying assertion to our work

Why Imposter Syndrome doesn’t go away

You don’t even need to meet your mentors

Seth’s daily boundaries

Impact of 2020 on his blogging

Seth’s attitude towards uncertainty

Defining good taste

What we actually mean by ‘hacking’

Seth’s relationship with ‘trap’ emails

The trap people fall into when chasing authenticity

Quote

“Know what your audience wants ten minutes before they do.”

Helpful Links

The Practice: Shipping Creative Work | Amazon

Episode 334: Endless Curiosity with Derek Sivers

Hyperfocus: How to Be More Productive in a World of Distraction | Amazon

The Productivity Project: Accomplishing More by Managing Your Time, Attention, and Energy | Amazon

‘How To Get Your Ideas To Spread’ TED Talk

Necessary Endings| Amazon

Ron Finley Teaches Gardening Masterclass

Freewrite

Inbox Zero: How to Stop Checking Email and Start Finishing It | Amazon

Glowforge

The Authentic Swing | Amazon

TrustYourself.com

Seths.blog

Want to discover some of the books mentioned on the podcast? Check out Scribd, my reading app of choice.

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If this episode resonated, I’m exploring ideas like these more deeply in my upcoming book, Productiveness. You can follow along as it takes shape at mikevardy.com/productiveness.

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By Mike Vardy

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