The Art Marketing Podcast

Context is Still King. If You Use It.


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The most powerful skill you can learn in 2026 isn't Photoshop or marketing — it's typing what you want into a chatbot. Here's how to actually make AI work for your art business.

Most artists get garbage results from AI because they skip one critical step: context. In this episode, I break down exactly how to create context files that turn generic AI into your personal assistant — plus a prompt that lets AI interview you to build the file automatically.

In this episode:

  • Why AI gives you garbage answers (it's blind, not dumb)
  • The 15 context files every artist should consider building
  • The meta move: using AI to create your context files
  • Where to save them in ChatGPT, Claude, and Gemini
  • The habit that changes everything

The "Interview Me" Prompt — copy and paste this into any AI:

I want to create a context document about my art business that I can use with AI tools. Interview me by asking one question at a time. Cover these areas: Who I am as an artist (background, medium, style). Who my customers are (demographics, where they find me, budget). What I sell (products, price points, bestsellers). How I talk and write (voice, tone, words I use). My business goals for this year. After the interview, compile everything into a clean document I can save and reuse. Ask me one question at a time and wait for my answer.

Context files to consider:

  • Artist Bio — your story, background, philosophy
  • Customer Avatar — who buys, demographics, budget
  • Product Lineup — what you sell, prices, sizes
  • Brand Voice — how you write, words you use or avoid
  • Tech Stack — computers, printers, software, OS
  • Collector List — past buyers, what they bought, notes
  • Show Calendar — art fairs, festivals, deadlines
  • Pricing Strategy — how you price, margins, why
  • Marketing Channels — where you show up, what works
  • FAQ Doc — questions people always ask
  • Vendor List — framers, printers, suppliers
  • Studio Setup — physical space, equipment
  • Art Style Guide — medium, techniques, subjects
  • Business Goals — revenue targets, 1yr/5yr vision
  • Competition Notes — who else, how you're different

Where to save your context files:

  • ChatGPT Projects: chatgpt.com — New Project — Upload files
  • Claude Projects: claude.ai/projects — New Project — Add to knowledge base
  • Gemini Gems: gemini.google.com — Explore Gems — New Gem

Related episodes:

  • Context is King: Stop Having First Dates with ChatGPT Every Time (2025)
...more
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