Contractor Growth Network

It seems like in the contracting world, everyone loves to talk about their top line. That's great and all, but it's time to talk about what's paying your mortgage at the end of the month. That's right, the bottom line. Logan is in the booth today to tell you step-by-step how to utilize marketing to bring up your bottom line. Don't be those dummies that show up on Shark Tank with a massive top line and a bottom line that makes them say, "I'm out." Ask yourself, at the end of the day, which number really matters?

In this episode, we talk about…

• Why even bother with the bottom line?
• Importance of knowing your numbers and what makes sense for you
• Tap into your pool of past customers that already trust you
• Differences between dealing with referrals and fishing for new customers
• Reasons that you should invest in your sales education
• Issues thats sales and marketing address while using different solution vehicles
• Journeys to earning trust through sales and marketing
• Researching and educating yourself on your marketing strategies

Links to resources:

Shark Tank

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

What comes to mind when you think of marketing? What is the whole point of marketing? If you think the answer to those questions is money or sales, then marketing is just something to do. The whole point of marketing is to build trust; the money comes later. Marketing is a mindset. You can't just put on a show for the customer and only care when it makes sense for you. It has to come from the inside so the customer knows that you actually value what they bring to the table. You never know who/what one customer's great experience could bring your way!

In this episode, we talk about…

• Video content is the best way to build trust
• Who contractors really value in regard to customer service
• Extending the valued mindset to your leads
• Online vs. offline selling of pleasant non-necessities
• Taking offline tactics into the online world
• Importance of video testimonials when it comes to building trust
• All 100% of good communication skills
• Transferring energy in the world of sales closing
• When it's ok to throw trust out the window
• Why building trust takes time and consistency

Links to resources:

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

What is your ultimate goal for your contracting business? If it's to send your company's sales and marketing through the roof, then you are in luck. Wayne is in the house today to share 3 simple ways to grow your contracting company so that you can see your numbers skyrocket into 7 figures!

In this episode, we talk about…

• Why blogging is very important
• What consumers want before moving forward with a project
• Diversifying your social media and lead generation platforms
• Keeping your own website for your contracting company
• Understanding your unique sales proposition
• Leaving a customer better than you found them

Links to resources:

Facebook Business

Yelp

Angie's List

HomeAdvisor

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

There is nothing more important or vital to a companies survival than staying true to your values. That means that every action that you take as a company should align with those values. Values will define who you are to your community and client pool. So much goes into outlining and aligning with your values, from company movement all the way down to each employee that is hired by the company. Logan and Wayne are here today to take you behind the scenes into their company values and how they operate as a company. Keep listening if you are looking for some guidance when outlining your own values!

In this episode, we talk about…

• Why you should bother having company values
• Hiring in alignment with your values
• Understanding how to live day-to-day within your company
• How to create and adapt company values
• Shaping your company's values from the top down
• Taking some time to think about examples related to your values
• Importance of having a team with aligned values
• Sharing company values with your team while accepting honest feedback
• Making your values action-oriented to get stuff done
• Holding yourself accountable to all the highs and lows
• Being completely transparent when communicating with the clients
• Staying adaptable with the constantly changing client
• Keeping calm, composed, and having fun

Links to resources:

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

With the whole world consumed with technology, how can you use physical mail to make money? Sometimes you have to take it back in order to build towards the future. Logan is going to walk you through the old-school process of using mailers to build your client pool and how to prepare yourself for the moment that customers decide to check you out. Stay tuned!

In this episode, we talk about…

• Storing addresses from online platforms to build your mailing list
• Constructing an effective series of post cards
• What a good website should look like
• Gaining trust through empathy for the customers' problems
• Helping out instead of going for the hard sale
• Importance of changing your content that is sent out

Links to resources:

Zillow

Premier Ponds

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

How great would it be to have the ability to be everywhere? It sure as hell would help when you are trying to run a business. Everybody buys stuff differently, whether it be offline or online. If people are seeing your trucks all over the place and your information on the internet, they are going to take your business more seriously. What exactly does that mean? With a legitimate status comes trust, and with trust comes sales!

In this episode, we talk about…

• Importance of staying transparent with your customers
• Negative connotations with the word "ad"
• Value-based marketing to teach clients instead of selling them
• Two reasons that people are ready to buy
• Consistently reminding people that you still exist
• Being wherever your customer is when they are ready to buy
• A big piece of the search engine optimization puzzle
• Email as an unbelievably important and free contact method

Links to resources:

Angie's List

NextDoor

Home Advisor

Facebook Business

LinkedIn

Google My Business

YouTube

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

What are customers really looking for in a contracting company? This is a question as old as time. Customers have been trained their entire life to prepare for the spurn from anyone that is turning them into a sale. You as a contractor should be focused on making them as comfortable as possible. Wayne is here to tell you just what you can do to earn the customers' trust so that you can build a long-term relationship and hopefully gain future business.

In this episode, we talk about…

• Contractor's ability to actually do the job
• How to truly be understanding of the customers' needs
• Questions to ask the customer to make them more comfortable
• What customers do not want
• Importance of being as up-front as possible
• Talking openly about money on the front-end

Links to resources:

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Somebody just submitted a lead online. Now what? So many contractors out there have absolutely no idea what to do when someone calls in to inquire about their services. Logan and Wayne are here to talk all about sales and lead follow-up. We live in the age of rapid technology development, which is great in many ways, but also means telemarketer bots are more frequent. People are more jaded over the phone than ever, so knowing how to effectively communicate with a sales lead over the phone is vital to the success of your business. Stay tuned to hear what 99% of contractors don't know about lead follow-ups!

In this episode, we talk about…

• Answering the phone in an effective manner
• Making a good first impression right off the bat
• Importance of having an inclusive voicemail
• Benefits of being young in regard to bringing the energy
• Hiring correctly to support your weak spots
• Reasons to put your office admin through sales training
• Biggest fears that customers have when talking to contractors
• Making it pleasant for people to work with you
• Avoiding assumptions because they probably aren't correct
• Answering and asking the tough questions

Links to resources:

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Let's cut right to the meat of it. What are the 3 things that every single customer is looking for when looking for a contractor? Sell your product. Sell yourself. Talk about the money. In order to be successful, you need to follow those 3 tips in that exact order. Stay tuned to hear Logan break down exactly how to carry out each one of these steps so that you can break through to your customer.

In this episode, we talk about…

• The mistake that contractors make right off the bat
• Reasons that you need to sell your product before your self
• How to properly sell your product
• Selling yourself so that people know your "why"
• 3 kinds of buyers that you are going to deal with

Links to resources:

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Are you looking for some extra pizazz to throw on your site or your advertisements in order to create future business? The right offer might be the cherry-on-top that you are looking for. What exactly is an offer? An offer is really just a sale, but you can't just throw a "10% off" sign up and call it a day. You have to be creative in order to really grab peoples' attention. There are many different aspects that go into pulling people in and keeping them right where you want them. Wayne and Logan are here to let you in on some of these secrets, so stay tuned to learn how to make a great offer.

In this episode, we talk about…

• Defining an offer
• What you are actually giving away
• Keeping out low friction and fine print as much as possible
• Giving customers a reason to act right now
• Making an offer for something other than the purchase
• Creating value after the experience
• Promoting and incentive program just to get leads on the phone
• Different offers for contractors to upsell more offers
• Testing with a small sample to see if an offer is good
• But wait there's more...

Links to resources:

Zappos

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A