Contractor Growth Network

In the studio today, the fellas are going to walk you through the art of storytelling. Many people view storytelling as childish and soft but that is the wrong way to look at. Through storytelling, you are able to paint a picture for your client about where they are now with the problems that they are going through and how they are going to get to where they want to be, all while establishing the trust necessary to work together. If used properly, step by step, storytelling can help your marketing explode and your sales shoot through the roof. Stay tuned to hear how you can become a master and what the heck this whole thing has to do with The Karate Kid.

In this episode, we talk about…

• How most contractors are selling right now
• Outlining your intended audience to know what they truly want
• Finding out all of your clients' external and internal problems
• Asking more questions to dig deeper into their "why"
• Being the guide that will help them solve their problems
• Establishing authority, empathy, and trust so they know that you are capable of helping
• Plotting a course of action
• Getting started with a call to action
• What success looks like vs. what failure looks like
• Here's the bottom line

Links to resources:

Story Brand

Tommy Boy

Black Sheep

The Karate Kid

Pinterest

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Today in the studio, the boys are at it again and this time they are here to talk about the social media platform that contractors overlook the most, Pinterest. Don't be scared of this bad boy. Pinterest can help bridge the gap between what is in your customer's head and what gets put down on paper for their home project. If you want to satisfy your customer and in turn create a great referral for future business, then you need to hop on the Pinterest train. Stay tuned to learn how to use it, how to sell from it, and how you can leverage it to improve your business.

In this episode, we talk about…

• What the hell is Pinterest?
• What people are looking for when they scroll through Pinterest
• Different characteristics of the Pinterest platform
• How homeowners can create their vision board one piece at a time
• Ways that contractors can use Pinterest to get on the same page as the customer
• Benefits to the pre-qualification and phone sales processes
• Industries that probably won't benefit from Pinterest
• Visual industries that can benefit from Pinterest
• Using Pinterest for educating and teaching purposes
• Creating possibilities to create future customers

Links to resources:

Pinterest

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Today in the studio, the boys are going to teach you how they would market a home building company for only $1000. They are each acting as separate companies that are working towards partnering with a home builder. $1000 to show this home building company that they can market their company sufficiently at a very reasonable cost. The point of this experiment whole thing is to tell you, the contractor, that there is no reason not to be marketing. Stay tuned for 2 step-by-step processes on how to successfully market your company with any budget!

In this episode, we talk about…

• Company details
• First and foremost, you need to have some online content
• Getting your name out there via offline
• Must-have content for offline advertising
• Working the free angle however you possibly can
• Proving to the company that you can actually make this stuff work
• Making sure to answer the most-asked questions that people have about home building
• Gaining credibility through customer reviews
• Using past and current customers to track the typical process used to hire you

Links to resources:

Pinterest

Upwork

Survey Monkey

GoDaddy

Google My Business

Facebook Business

Hootsuite

Full Sail Marketing Giveaway

Full Sail Marketing Facebook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Today in the studio, the fellas are talking about why Facebook is still such an untapped resource in the contracting community. Many have tried it but become frustrated from the lack of likes and engagement that their hard-earned money is going towards. Don't become so frustrated! Remember that it is a business. Facebook has changed over the years but it is still a great place to advertise and pull in business. There are many different aspects of successful Facebook navigation, so stay tuned to hear about how to really make your posts organic. Don't waste your money or time posting a bad ad!

In this episode, we talk about…

• How Facebook has hurt businesses
• Financial meaning behind pay for likes
• Important traits for your Facebook posts to make sure they are successful
• Why the average user uses Facebook
• Characteristics of a good Facebook business page
• Benefits of joining like-minded Facebook groups
• Why you should love Facebook Live
• Where a lot of people go wrong when posting advertisements
• Boosts Boosts Boosts

Links to resources:

Inception

Facebook Ads

Full Sail Marketing Giveaway

Contractor Sales Academy

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Today in the studio with the boys is the one and only Tom Reber to talk about those damn "Tire Kickers." These are the people that aren't ready to work with you quite yet, but if you play your cards right, could be your customers in 6 months to a year. Keep listening and you are going to hear just how to set those cards up. Sometimes you have to point people in the right direction and just let them go on their own. Remember, this business thing, it's a marathon, not a 100-yard dash. Be patient and keep the door open. They buy when they're ready, not when you're ready!

In this episode, we talk about…

• Tom's story
• Flipping the script on the contracting industry
• How to sell the idea that you're more expensive for a reason
• Using empathy as a way to understand what the customer wants to hear
• Keeping the door open for a long time
• Staying visible to the people in your database
• Knowing if you are selling a luxury or necessity
• Making sure to move the chains
• Putting yourself in position for the short putt
• Why water always beats the rock

Links to resources:

Full Sail Marketing Giveaway

The Contractor Fight

Selling The Invisible

Contractor Sales Academy

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Today in the studio, the boys are talking about an obstacle that contractors and really anyone whose job involves sales struggle to figure out, how to sell without selling. You know that you are trying to be helpful, but too many people, you look like a snake-oil salesman. So how do we do it? Well, there are many things that the common salesman does that scares the hell out of prospects. Remember, if you can help and offer value before you ever ask them for anything, they are so much more likely to trust you! Stay tuned to become a leader, not a salesman.

In this episode, we talk about…

• Making sure to stay customer-focused
• Things you should not do when communicating with a prospect
• Give, give, give, ask
• Importance of establishing trust before going for the sale
• Leading the customer to a place where a deal can benefit both parties
• Following the steps along the road to a sale
• Why customers are just waiting to say no
• Selling like you are independently wealthy

Links to resources:

Full Sail Marketing Giveaway

Jab, Jab, Jab, Right Hook

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Today in the studio the boys are talking about the importance of content on your website, that being pictures, social media, etc. Customers want to feel like they have experienced your work already and content is the way to earn that trust. The contractor season is just getting rolling and this is the time of the year when everything starts to pick back up. Long-term game planning goes so much smoother when you grow your brand through content. It only takes 5-10 minutes a day and the boys are going to tell you how and why to do it. Do these things religiously to avoid those winter lulls every year. The best time to plant a tree was 20 years ago. The second best time is now!

In this episode, we talk about…

• Why it is so difficult for contractors to create content
• What customers really want to see
• Characteristics of good photo content
• How an outside eye can send your pictures to the next level
• Getting a little piece of what will cover 80% of the internet by 2020
• Why are videos such effective content
• Telling the story in order to reach the "why"
• Building trust with customers and how to keep it
• Targeting the people that are more interested in your products
• What gets the most engagement on social media

Links to resources:

Full Sail Marketing Giveaway

TikTok

StoryBrand

For more Contractor Growth Tips visit us on Youtube at https://www.youtube.com/channel/UCYrCSDrWwoa2jFZPJ0F5q0A

Today in the studio the fellas are going to cover one the best ROIs that you can get as a contractor, and that is email marketing. It may seem like the old-school way to reach potential clients but don't let that make you a hater. What's best about it is that everyone has an email! Yeah, email has been around since the dawn of the internet, but it's important to remember that people hate change. Writing a great email to catch the reader's attention is an art, so stay tuned to hear how it's done and how you can use it to grow your business.

In this episode, we talk about…

• What your weekly/bi-weekly/monthly email should look like
• Catching and keeping people's interest
• Staying top of mind to pull in ideal clients when the time is right
• Making one single call to action
• Providing value in every one of your emails
• Having somewhere to point the reader
• Personalizing each email to gain the recipient's trust
• Why you should not buy email lists

Links to resources:

Full Sail Marketing Giveaway

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For more Contractor Growth Tips visit https://fullsailmarketing.com

Today in the studio we are going to talk about a marketing game plan and setting appropriate expectations. Many contractors go into business with no idea how to get their phone to ring before they realize that it's extremely difficult to sell $50,000 and up projects on the first phone call with a prospect. It is important to have short-term and long-term goals in order to stay on track. Patience is the name of the game because sales and marketing are processes that need to be followed strictly in order to pull in the business that you want. Remember, you are not in it for the paycheck this month; you are in it for the paycheck way down the road. Stay tuned to hear how this whole thing works and check out the free giveaway!

In this episode, we talk about…

• The marketing game plan starts with sales
• Sticking to the marketing cycle
• Positives and negatives of using a lead-gen site
• Setting short-term and long-term goals
• Doing the simple things to achieve short-term goals
• Building a brand over the long term
• Top-3 things that your website should include

Links to resources:

Full Sail Marketing Giveaway

Google Ads

Facebook Ads

Visit our YouTube channel and subscribe.

For more Contractor Growth Tips visit https://fullsailmarketing.com

Today we're talking with Chris Livingston all about leadership, owning your stuff, and having a purpose. Chris is in the military so he has a hell of a lot of experience with leadership and the training side of things. We're going to share with you the secrets in regard to 3 things that true leaders practice. Those would be how to be a good leader, how to set your team up for success and what is your "why"? Stay tuned as we dive into using leadership to grow!

In this episode, we talk about…

• Chris's story
• Characteristics that true leaders possess
• Why robotic leadership is toxic in so many ways
• Differences between fault and responsibility
• Setting your team up with the ability to maneuver
• Dynamic leadership in order to produce great leadership under us
• Being in a leadership role compared to being a leader
• Importance of cross training
• Small wins and what they mean on the road to success
• Work performance counseling
• Decision making based on purpose
• One big takeaway for the future

Links to resources:

Chris Instagram

Contractor Sales Academy

For more Contractor Growth Tips visit https://fullsailmarketing.com