In this episode, I’m cutting straight to the heart of why most of you struggle with conversation mastery and authority positioning – and it’s not what you think. The brutal truth? You’re subconsciously operating like a child seeking approval, not an adult owning your power.

Look, throughout history, societies had clear rituals to mark the transition from child to adult. We’ve lost that, and it’s creating a serious problem: you’re consciously an adult but subconsciously still following childhood programming. This invisible psychological barrier is destroying your ability to achieve true conversation mastery by keeping you stuck in a subservient position. And most of you don’t even know you’re doing it.

Here’s what’s really going on: every time you enter a business conversation, you’re projecting your childhood authority figures—mom, dad, teachers—onto your prospects. It’s complete bullshit. They don’t actually have any authority over you. You’re giving it to them through your subconscious programming, and it’s killing your ability to close deals.

• Pay attention to how you feel entering conversations—are you a leader or seeking approval?

• Start practicing positioning yourself as the authority in every single interaction

• Speak directly and ask for what you want without apologizing

• Catch yourself when childhood “rules” are controlling your behavior

• Tell yourself “I am the authority” constantly throughout the day to rewire your brain

This isn’t about being arrogant or manipulative. It’s about stepping up as a professional who knows their value and can genuinely help people. The uncomfortable truth? This takes real work. You can’t just decide to change once—you have to practice it over and over until your subconscious finally gets the message.

Episode 609 – Desire Points the Way, but Commitment Gets It Done

Episode 386 – The Subconscious Shift Needed for Sales Mastery 

Episode 28 – Uncommon Ground: When Your Spouse Doesn’t Want to Grow With You

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