The Unofficial Shopify Podcast

Conversion Copywriting (and how Humor Helps, Maybe)


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In this episode originally recorded live for a virtual audience at The Future of Ecommerce, we talk with conversion copywriter Lianna Patch about how to improve your store's copywriting and maybe even add a dash of humor.

TAKEAWAYS:

  1. What are some easily fixable copy mistakes (AKA copy-tunities) you'd like to see more stores address?
  2. What's the difference between conversion copy and direct response copy?
  3. What are some non-metric based ways to measure your copy's effectiveness?
  4. Where's the best place for store owners to try using humor in their copy?
Show Links
  • Punchline Convresion Copywriting
  • Original Future of Commerce episode
  • EcommerceTech
Sponsors
  • Free 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".
  • Back up your store with Rewind
  • Try Bold Product Upsell, free trial
  • Privy: The Fastest Way To Grow Sales With Email & SMS
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The Unofficial Shopify PodcastBy Kurt Elster, Paul Reda

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