Conversion Monthly - The panel kicks off 2026 with predictions on AI-driven creative workflows, agentic shopping behaviours, and the tools reshaping Amazon seller operations.

Host: Danny McMillan Panel: Sim Mahon, Dorian Gorski, Matt Kostan

Episode Summary

The newly rebranded Conversion Monthly show returns with its expert panel to discuss 2026 predictions for Amazon creative optimisation. The conversation covers how AI workflows have evolved since early 2025, with Dorian noting how N8N has become significantly more accessible through built-in AI assistants.

Sim shares that his team can now create final, upload-ready main images in a single AI generation. The panel discusses agentic shopping and how AI-driven product discovery may fundamentally change conversion optimisation. Matt highlights the trend toward hyper-specific product positioning, where sellers create separate ASINs for the same product targeting different demographics.

Danny introduces Claude's new Co-Work feature as a significant leap that removes technical barriers for sellers wanting to build automations. The panel agrees that "human in the loop" will be the defining phrase of 2026. Sim reveals his investment in 51 Folds, a prediction platform using Bayesian networks.

Key Takeaways

• One-shot main images are now reality - AI image generation has reached the point where final, upload-ready Amazon images can be created in a single prompt
• Hyper-specific product positioning is trending - creating separate ASINs for the same product targeting different demographics aligns with AI recommendations
• Technical barriers to automation are evaporating - tools like Claude Co-Work and improved N8N AI assistants are making workflow automation accessible
• "Human in the loop" defines 2026 - the winning strategy combines automated data collection with human strategic oversight
• The big three AI providers have stabilised - Anthropic, Google, and OpenAI now dominate, reducing shiny object syndrome
• Video generation remains the next frontier - while image generation is solved, video still requires scene-by-scene refinement

Chapter Markers

00:00 - Introduction and 2026 Outlook 00:58 - Dorian on the Pace of Change Since 2025 04:07 - N8N Accessibility and Self-Build Workflows 05:33 - One-Shot Image Generation Capabilities 07:23 - Video Generation Limitations 10:26 - Business Systems, ClickUp and Future-Proofing 14:37 - Hyper-Specific Product Positioning 20:06 - Keplo 2026 Direction 22:26 - Competitive Advantage and AI Accessibility 25:01 - The Big Three AI Providers 28:46 - 51 Folds Investment and Bayesian Prediction 33:14 - Panel 2026 Priorities 38:12 - Wrap-Up

Resources

• Seller Sessions Website
• Seller Sessions YouTube
• Sim Mahon on LinkedIn
• Dorian Gorski on LinkedIn
• Matt Kostan on LinkedIn