Why would a patient ever want to spend money at a cash practice when they can use in-network insurance benefits?  This question is the cornerstone of a successful cash practice.

Fantastic question from a Rising podcast listener.  First thing is replacing the word 'convince' with 'provide information about their options.'

At the end up the day, getting a patient to come and see you in a cash practice depends on only two things.  They are simple, but extremely hard to implement:

1. Provide better (or at least different) care
2. Communicate how your care is different

That's it!  People will pay more for a Mercedes than a Kia even though both are cars.  They'll pay more for a Louis Vutton bag than one they can pick up at Target.  If they know there is a difference in quality people will pay for the better option when it comes to things they value.

Pelvic PT Business Mentorship

If you'd like to learn more about business mentorship for cash-based pelvic PTs, make sure to take 5 minutes and fill out our Business Owners Survey.  We'd love to hear about where you are in your business and where you want to go! (www.pelvicptrising.com/mentorship)

Shout Out and Get in Touch!

If you're enjoying the podcast, please take a few seconds to take a screenshot and put it up in your Instagram Stories and tag Nicole (@nicolecozeandpt).  Or send us an email at [email protected] with your thoughts, questions or ideas.  We'd love to hear from you!

About Us

Nicole and Jesse Cozean founded PelvicSanity Physical Therapy together in 2016.  It grew quickly into one of the largest cash-based physical therapy practices in the country.  They run Pelvic PT Rising, providing both clinical and business resources exclusively tailored to pelvic PTs.

Get in Touch!

Learn more at www.pelvicptrising.com, follow Nicole @nicolecozeandpt (www.instagram.com/nicolecozeandpt) or reach out via email ([email protected]).

Check out our Clinical Courses, Business Resources and learn more about us at Pelvic PT Rising...Let's Continue to Rise!