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Share copy that sells? write the way people talk: identity architecture part 2 — how to use magnetic messaging to create a universe around your brand
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copy that sells? write the way people talk: identity architecture part 2 — how to use magnetic messaging to create a universe around your brand
Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club
Travel with us: get details on the Joshua Tree Sabbatical
Apply for the Smart Girls Mastermind Membership: APPLY NOW
Today's show:
Part 2 in our series on Identity Architecture.
This episode explores Magnetic Messaging, a crucial component of Identity Architecture. Learn how to craft messages that resonate deeply, attract your ideal audience, and build a lasting connection with your brand.
In this episode:
-
What is Magnetic Messaging?
- More than catchy slogans - creates deep connections and encapsulates your brand identity.
- Makes your message stand out and compels audience engagement.
-
The Importance of Emotional Resonance
- Key to effective magnetic messaging - connects with your audience on a personal level.
- Builds trust, loyalty, and makes them feel seen and understood.
- Words have the power to forge relationships that visuals alone cannot.
- IA campaign examples from Glossier to Spanx, to The Honest Company, and Bumble
Link mentioned: Words Build Brands, Fonzie interview
RESOURCES:
Join the Smart Girls Broadcast Channel for free on Instagram
The Unschool FREE How to Launch Masterclass is available here.
Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.The Income to Instagram Starter Kit is now available
Want to chat about this episode? Text 📲 at +1 (323) 405-9256
This show is produced, mixed, recorded + additional music by Ben Alleman
View all episodes
By Andi Alleman
4.9
132132 ratings
Turning Instagram into a $$-making biz doesn’t have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club
Travel with us: get details on the Joshua Tree Sabbatical
Apply for the Smart Girls Mastermind Membership: APPLY NOW
Today's show:
Part 2 in our series on Identity Architecture.
This episode explores Magnetic Messaging, a crucial component of Identity Architecture. Learn how to craft messages that resonate deeply, attract your ideal audience, and build a lasting connection with your brand.
In this episode:
-
What is Magnetic Messaging?
- More than catchy slogans - creates deep connections and encapsulates your brand identity.
- Makes your message stand out and compels audience engagement.
-
The Importance of Emotional Resonance
- Key to effective magnetic messaging - connects with your audience on a personal level.
- Builds trust, loyalty, and makes them feel seen and understood.
- Words have the power to forge relationships that visuals alone cannot.
- IA campaign examples from Glossier to Spanx, to The Honest Company, and Bumble
Link mentioned: Words Build Brands, Fonzie interview
RESOURCES:
Join the Smart Girls Broadcast Channel for free on Instagram
The Unschool FREE How to Launch Masterclass is available here.
Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.The Income to Instagram Starter Kit is now available
Want to chat about this episode? Text 📲 at +1 (323) 405-9256
This show is produced, mixed, recorded + additional music by Ben Alleman
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