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In this episode, I share the exact 3-email sequence that's helped generate thousands of leads and over $5 million in revenue—and I break down why most people are doing email marketing completely wrong.

If you're making these common mistakes—assuming people know what you offer, not explaining your value, and giving them zero reason to take action now—this episode will change the game for you.

💌 The 3 Emails That Convert:

• Gain Email: Shows what's possible, introduces your offer lightly, and invites action—without pressure.
• Logic Email: Uses social proof and rational thinking to remove objections and keep momentum going.
• Fear Email: Outlines the real cost of waiting, introduces ethical urgency, and then walks away with confidence.

🧠 Why This Works:

• People don't know what you offer unless you clearly tell them—over and over.
• Without urgency, they'll wait forever. You must give them a reason to act now.
• It's not pressure—it's clarity. When you structure these emails properly, they'll actually thank you for it.

⏱️ Chapters:

• 00:00 The $5M Email Mistake Most Entrepreneurs Make
• 01:05 Mistake #1: Assuming People Know What You Offer
• 02:10 Mistake #2: They Don't Understand Why You're Different
• 02:50 Mistake #3: No Urgency = No Action
• 03:30 Gain Email – Show Possibility and Invite Without Pressure
• 05:00 Logic Email – Rational Reasons, Social Proof, and Momentum
• 06:45 Fear Email – Ethical Scarcity and the Cost of Waiting
• 08:00 Why This 3-Email Sequence Works Over and Over

📌 Takeaway: Add the Gain, Logic, Fear email sequence to your onboarding funnel and start converting more leads immediately—without being pushy or spammy.

Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort

#emailmarketingstrategy #gainlogicfear #onboardingemails #leadconversion #betterhumanbusiness #emailfunnels