Stevie Case, CRO at Vanta, explains how the company surpassed $100 million in ARR in just five years by building a predictable and scalable revenue engine. From founder-led sales to structuring a global sales organization, Stevie shares actionable insights for designing a repeatable go-to-market strategy and scaling effectively.
She breaks down the importance of discovery, identifying customer pain points, and building trust, along with tips on hiring and incentivizing your first sales team.
Key Elements of a Predictable Revenue Engine
Scaling a Sales Organization
Building Repeatable Sales Processes
Managing Revenue Growth
ALL ABOUT UNICORN BAKERY:
https://zez.am/unicornbakery
Where to find Stevie:
LinkedIn: https://www.linkedin.com/in/steviecase/
Website: https://www.vanta.com/
Join our Founder Tactics Newsletter:
2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach:
https://www.tactics.unicornbakery.de/
Chapter:
(00:00:00) Similarities between Building a revenue engine & gaming
(00:05:38) How to: Scaling after product market fit
(00:15:29) First signals of a buyer-to-be
(00:21:17) Mutual Sales Plan at Vanta
(00:27:34) How to handle too small budgets & approach the follow-up
(00:38:22) Setting boundaries vs. making everything happen
(00:42:46) What makes a great case study?
(00:44:45) What is a predictable revenue engine?
(00:48:17) Never change a winning team? How long do I pursue my first lead-channel?
(00:52:07) From what time is a revenue engine relevant?
(00:55:04) How to avoid the overkill
(00:58:06) The first metrics to start with
(01:02:50) How to define a ramp-up-period
(01:09:53) Behind the scenes of Vanta
(01:18:49) The final advice for your revenue-engine
Hosted on Acast. See acast.com/privacy for more information.
View all episodes
By Fabian Tausch
5
33 ratings
Stevie Case, CRO at Vanta, explains how the company surpassed $100 million in ARR in just five years by building a predictable and scalable revenue engine. From founder-led sales to structuring a global sales organization, Stevie shares actionable insights for designing a repeatable go-to-market strategy and scaling effectively.
She breaks down the importance of discovery, identifying customer pain points, and building trust, along with tips on hiring and incentivizing your first sales team.
Key Elements of a Predictable Revenue Engine
Scaling a Sales Organization
Building Repeatable Sales Processes
Managing Revenue Growth
ALL ABOUT UNICORN BAKERY:
https://zez.am/unicornbakery
Where to find Stevie:
LinkedIn: https://www.linkedin.com/in/steviecase/
Website: https://www.vanta.com/
Join our Founder Tactics Newsletter:
2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach:
https://www.tactics.unicornbakery.de/
Chapter:
(00:00:00) Similarities between Building a revenue engine & gaming
(00:05:38) How to: Scaling after product market fit
(00:15:29) First signals of a buyer-to-be
(00:21:17) Mutual Sales Plan at Vanta
(00:27:34) How to handle too small budgets & approach the follow-up
(00:38:22) Setting boundaries vs. making everything happen
(00:42:46) What makes a great case study?
(00:44:45) What is a predictable revenue engine?
(00:48:17) Never change a winning team? How long do I pursue my first lead-channel?
(00:52:07) From what time is a revenue engine relevant?
(00:55:04) How to avoid the overkill
(00:58:06) The first metrics to start with
(01:02:50) How to define a ramp-up-period
(01:09:53) Behind the scenes of Vanta
(01:18:49) The final advice for your revenue-engine
Hosted on Acast. See acast.com/privacy for more information.
4 Listeners
30 Listeners
6 Listeners
0 Listeners
1 Listeners
3 Listeners
16 Listeners
4 Listeners
8 Listeners
3 Listeners
13 Listeners
23 Listeners
0 Listeners
0 Listeners
1 Listeners