Why is copywriting so hard? It took me years to figure it out.

The answer is likely mindset. There are a few mental hurdles you need to get over if you're going to write effective web copy that converts.

(And you should, optimizing copy can do more for your conversion rate than any other tactic.)

To help us break it down, fellow podcaster David Garfinkel joins us.

David mentors business owners and professional copywriters to go from good to great! Many of his clients have created websites, sales letters, and ads that have made millions, both for themselves and others.

David's the author of the bestselling book "Breakthrough Copywriting," and has written copy himself that has made millions of dollars. His all-time record was a sales letter for a six-person company that generated $40 million in sales. David also hosts the popular Copywriters Podcast.

Tune in for more details!