As photographers, we engage with our clients visually. So when it’s time to write new website copy, a social post, or even an email, it can feel super intimidating to translate your thoughts into written words. With the right tools, though, you can connect with your audience, attract your dream clients, and grow your business.

In this episode, I’m chatting with copywriter and copywriting educator Ashlyn Carter about engaging with and converting your dream photography clients. Ashlyn is explaining why copy is so important, even for those of us in more visual pursuits. She’s sharing her process for discovering your brand voice and how you can use your clients’ own words to convert them. Plus, we’re talking about finding inspiration without copying other creatives.

What’s in this episode:

• How Ashlyn combined her love of strategy with her creative spirit to launch her copywriting career [2:22]
• Where photographers can start when writing copy that engages with their ideal clients [3:57]
• How your website can help you work less and better connect with potential clients [7:08]
• Why copy is so important for photographers, even though we’re in a visual industry [8:55]
• Three things you can do today to start creating copy that connects and converts [11:10]
• How to stretch your “writing muscles” even if it doesn’t come naturally to you [15:47]
• How to avoid plagiarizing others and what to do if someone copies your work [18:23]
• How emotions play in to marketing, and how to use emotions in your copy [21:56]
• Which pitfalls and cliches you should avoid in your copy [24:37]
• Ashlyn’s opinion on AI copywriting [26:26]
• How to start finding your brand voice and creating your style guide [29:50]
• Ashlyn’s course, Copywriting for Creatives [33:44]
• Ashlyn’s best piece of business advice [39:53]

If you want to connect with and convert your ideal clients, tune into this episode.

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/copywriting-for-creatives-heartfelt-copy-for-your-photography-business-with-ashlyn-carter/

Reserve your spot for the 2022 Online Newborn Photography Retreat: https://themilkyway.ca/2022-newborn-retreat/