Making an open-gym model "cool" isn't easy. It takes a unique personality to bring facility design, interior flair, music, equipment, and vibes together to create a unique client experience. Kory Keefer is the mastermind behind Core24 - an open-gym model with 3 locations in North and South Carolina - and we sat down to discuss how he got created the concept that is likely the "coolest" gym you've ever been to.