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Ian Leslie is the CMO at US homewares brands Industry West and Favor. It all started with Industry West in 2010, and then Favor launched in 2019. Across the 2 brands in Q4 eCommerce sales were 70% up, driving full company 25% YoY growth, and in Q1 eCommerce was up 120%! So now eCommerce alone is over $10million a year. We're talking about the last 12 months have changed the business- listen for lots of tips and insights.
Get all the links and resources we mention at eCommerceMasterPlan.com
Register for our eCommerce MasterPlan Virtual Summit 2021 for free via eCMP.info/summit
By Chloë Thomas4.9
6363 ratings
Ian Leslie is the CMO at US homewares brands Industry West and Favor. It all started with Industry West in 2010, and then Favor launched in 2019. Across the 2 brands in Q4 eCommerce sales were 70% up, driving full company 25% YoY growth, and in Q1 eCommerce was up 120%! So now eCommerce alone is over $10million a year. We're talking about the last 12 months have changed the business- listen for lots of tips and insights.
Get all the links and resources we mention at eCommerceMasterPlan.com
Register for our eCommerce MasterPlan Virtual Summit 2021 for free via eCMP.info/summit

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