eCommerce MasterPlan

Covid 12 months on with Ian Leslie from Industry West


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Ian Leslie is the CMO at US homewares brands Industry West and Favor. It all started with Industry West in 2010, and then Favor launched in 2019. Across the 2 brands in Q4 eCommerce sales were 70% up, driving full company 25% YoY growth, and in Q1 eCommerce was up 120%! So now eCommerce alone is over $10million a year. We're talking about the last 12 months have changed the business- listen for lots of tips and insights.

Get all the links and resources we mention at eCommerceMasterPlan.com

Register for our eCommerce MasterPlan Virtual Summit 2021 for free via eCMP.info/summit



This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

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eCommerce MasterPlanBy Chloë Thomas

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