On Brand with Nick Westergaard

Cracking the Content Code with Mark W. Schaefer


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“I’m a teacher in everything I do.” As an international speaker, author, consultant, and educator, Mark W. Schaefer does a lot of teaching. On top of that, he’ll join us in Iowa this fall as a keynote at the Social Brand Forum. I couldn’t wait to talk with Mark about his new book The Content Code, marketing curriculum, and everything in between on this week’s episode of the On Brand Podcast.

About Mark W. Schaefer

Mark W. Schaefer is a globally-recognized author, speaker, educator, and business consultant who blogs at {grow} – one of the top marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written four best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and Return On Influence, which was named one of the top business titles of the year by the American Library Association. His clients include Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs.

Mark is also the author the new book The Content Code and a keynote speaker at this fall’s Social Brand Forumhere in Iowa.

As We Wrap …

Recently Roberto Cuestas favorited the podcast and gave as shout! Thanks for listening, Roberto!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

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  • And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Digital Strategy Boot Camp and the industry leading Social Brand Forum now.

    Until next week, I’ll see you on the Internet!

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    On Brand with Nick WestergaardBy Nick Westergaard

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