The Art & Soul Show - Photography Podcast for Newborn and Family Photographers

Crafting Content That Connects: Strategic Storytelling with Tania from Soulful Story Co.


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Are you excited to create marketing and brand content for your photography business? If you’re saying to yourself, “Uuuhh, no. Not really…” You’re not the only one. 

Creating the content to market our business when we really just want to create artwork for our clients can feel like such a chore. And that’s where Tania comes in.

In this episode, Tania Barbieri is sharing her wisdom on how we can build photography brands that we’re actually excited to show up for and how we can create messaging and content for that brand that showcases our unique perspective. Plus, she’s sharing how to prioritize and systematize content so that it can actually fit into our lives and business.

The way that Tania reframes brand-building and how we can connect with potential clients is truly inspirational. Let’s dive in!

What’s in this episode:

[00:00] Intro

[02:00] What Tania has learned about creativity in each chapter of her career and how she landed in her current niche

[07:44] How Tania helps photographers build a brand they want to show up for 

[10:58] How to keep going when your brand content isn’t landing how you hoped

[15:23] Mistakes that photographers are making with their content and messaging

[23:50] Tania’s advice for photographers who struggle to see their own magic

[27:37] How to create sustainable systems for content creation that fit into their lives and business

[35:03] The aha moment for photographers when they work with Tania

[41:25] Tania’s Lightning round

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/podcast/

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The Art & Soul Show - Photography Podcast for Newborn and Family PhotographersBy Lisa DiGeso, The Milky Way

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