There are two things that are absolutly crucial to creating a profitable business... understanding WHAT your product is, and identifying WHO it's for. The tricky part, however is articulating those things successfully. 

In this week's episode we're talking all about building a short, medium, and long elevator pitch for your business. You'll use these for press releases and whenever you find yourself talking to potential investors. More than that, these pitches will become the base for your marketing efforts moving forward. 

There are three things that are essential for a great elevator pitch: 

I've put together a freebie for you this week to help you with the assignment. The Elevator Pitch Cheatsheet will show you short, medium, and long pitches for 4 successful restaurant brands, plus it'll walk you through the 4 steps to building a pitch of your own.

Your assignment then is to write 3 different elevator pitches for your own restaurant.