On today’s episode of Sales Leadership Show, we have Josh Braun, the author of the Badass B2B Growth Guide. Josh shares how sales leaders can scale, monitor, and refine cold emails and cold calls, across a team, regardless of size.

Resources:

Lifetime Access: The Badass B2B Growth Guide

SalesDNA.co

@JoshBraun

Josh on Linkedin

Gong.io – A sales conversation intelligence platform created to improve calls and demos for sales teams.

Connect & Sell – Provides software based on live conversation automation solutions.

Book: Don’t Shoot the Dog: The New Art of Teaching and Training

Book: Never Split the Difference: Negotiating As If Your Life Depended On It

Transcript

Will Barron:

Coming up on today’s episode of the Sales Leadership Show.

 

Josh Braun:

Yeah. So the biggest mistake I think sales leaders make is letting people start sending emails when they first start at a company, right? So if you have Sally’s emails and you are getting 15, 20% positive response rate or 15% positive response rate, and you’re cold calling people, and you’re connecting 6% of the time and 18% of those connects are turning into booked meetings, absolutely, turn this podcast off and call Will and tell him what you’re doing. So with regards to calls we have to set benchmarks as to what good is with everything that we do otherwise we don’t know so, what is good with regards to benchmarks? And then of course, what is good with regards to a cold call?

 

Will Barron:

Hello Sales Leadership, my name is Will Barron and I’m the host of the Sales Leadership Show. On today’s episode we have Josh Braun, he is the author of the Badass B2B Growth Guide, which you can find over at joshbraun.com. On today’s episode, Josh is sharing how we can scale, monitor and refine cold email and cold call outreach, not just for individual contributors, individual salespeople, but across a team no matter how big or small it is. Everything we talk about in this episode is available in the show notes over at salesleadership.org. And with that said, let’s jump right into it. Josh welcome to the sales leadership show.

 

Josh Braun:

Thanks for having me on Will.

 

Should Sales Leaders Have a Common Cold Outreach Strategy Across The Entire Sales Team? · [01:50] 

 

Will Barron:

I’m glad to have you on set. Okay. So today’s episode, we’re not just going to get into cold outreach, cold email specifically, I think, with your expertise on here Josh, I want to get into how we manage cold email outreach and cold prospect outreach in general via an entire sales team as opposed to being an individual contributor. So with that, I’m going to ask you a massively leading and loaded question here that set the scene for the rest of the conversation. Is this conversation just mute or should there be a succinct strategy across an entire sales team from the sales leadership perspective we’ve got into cold outreach and getting our tea...