Joe Russell is the eCommerce Strategy Director at Adobe and Magento dev agency JH. The eCommerce strategy specialist shares his advice on how to establish a framework to get you 80% of the way there – and how to avoid the common hurdles.

In this episode we discuss:

• What is an eCommerce roadmap and how do you create a simple one?
• The best ways to visualise your ideas
• The 3 common pitfalls to avoid
• Developing long-term, measurable goals 
• The next steps once the roadmap is in place
• … and can you get away without it?

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