Wake Up and Read the Labels!

Creating Clean Nut Butter and Empowering Women with Carolyn Cesario and Julie Sullivan


Listen Later

Ever wondered how a jar of nut butter could contribute to changing lives? Julie Sullivan and Carolyn Cesario, Founders of Ground Up, share their fascinating journey of how their business not only creates nut butter but also empowers women dealing with adversity.

Julie transitioned from living in Uganda where she empowered women entrepreneurs and moved back to Portland, Oregon where she and Carolyn built their company. They discuss some of the challenges working with formerly incarcerated women and how their job training program helps women set goals and transition out of homelessness. From the inception of their job training program to the process of crafting small-batch nut butter, the duo sheds light on how they combine business and social change. 

In this episode, Julie and Carolyn talk to Jen about their inspiration for building their business, the empowering journey of women overcoming adversity, and their unique approach to creating nut butter products.


Key Takeaways

  • [01:10] - The meaning of Ground Up.
  • [01:46] - How Ground Up started.
  • [04:39] - Pros and cons of Ground Up’s business model.
  • [07:35] - How Julie and Carolyn chose nut butter for their business.
  • [10:16] - The difference between Ground Up and other nut butters.
  • [13:04] - Why nut butters are using oils and fillers.
  • [13:52] - Why Ground Up uses roasted nuts.
  • [14:15] - Why gluten and soy-free is important to Ground Up.
  • [15:09] - Flavors that Ground Up offers.
  • [16:07] - How people use Ground Up’s nut butters.
  • [19:06] - Where you can find Ground Up.
  • [20:00] - A transformational story of a Ground Up employee.

  • Quotes

    [01:30] - “Our mission is to is to employ women overcoming adversity.” ~ Julie Sullivan

    [09:56] - “It’s fun now to see all the folks that come through the training program start to eat healthier and start to be more conscious about what they’re eating.” ~ Carolyn Cesario

    [11:31] - “I think what makes our nut butter unique is we use a blend of nuts.” ~ Carolyn Cesario


    Links 

    • Julie Sullivan LinkedIn
    • Carolyn Cesario LinkedIn
    • Ground Up Nut Butters
    • Ground Up Instagram
    • Target
    • Whole Foods Market

    • Connect with our host

      • Jen on Instagram
      • Jen on Facebook
      • Wake Up and Read the Labels!
      • Schedule a 15 Min Breakthrough Chat with a WURL Food Coach!

      • Subscribe and stay in touch

        • Apple Podcasts
        • Spotify
        • Google Podcasts

        • Get 15% off your order

          For 15% off, use this code: WAKEUP

          https://grounduppdx.com/

          See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

          ...more
          View all episodesView all episodes
          Download on the App Store

          Wake Up and Read the Labels!By Jen Smiley

          • 4.8
          • 4.8
          • 4.8
          • 4.8
          • 4.8

          4.8

          72 ratings


          More shows like Wake Up and Read the Labels!

          View all
          The Wellness Mama Podcast by Katie Wells

          The Wellness Mama Podcast

          3,952 Listeners

          Well Beyond 40 by JJ Virgin

          Well Beyond 40

          1,088 Listeners

          The mindbodygreen Podcast by mindbodygreen

          The mindbodygreen Podcast

          2,044 Listeners

          The Funk'tional Nutrition Podcast by Erin Holt

          The Funk'tional Nutrition Podcast

          776 Listeners

          The Genius Life by Max Lugavere

          The Genius Life

          4,842 Listeners

          The Dr. Hyman Show by Dr. Mark Hyman

          The Dr. Hyman Show

          9,272 Listeners

          Everyday Wellness: Midlife Hormones, Health, and Science for Women 35+ by Everyday Wellness™

          Everyday Wellness: Midlife Hormones, Health, and Science for Women 35+

          1,204 Listeners

          Ancient Health Podcast by Ancient Health Podcast

          Ancient Health Podcast

          1,759 Listeners

          Realfoodology by Courtney Swan

          Realfoodology

          1,504 Listeners

          The Thyroid Fixer by Dr. Amie Hornaman

          The Thyroid Fixer

          508 Listeners

          The Art of Being Well by Dear Media, Will Cole

          The Art of Being Well

          1,439 Listeners

          The Root Cause Medicine Podcast by Rupa Health

          The Root Cause Medicine Podcast

          564 Listeners

          Feel Better. Live Free. | Healthy Weight Loss & Wellness for Midlife Women by Ruth Soukup

          Feel Better. Live Free. | Healthy Weight Loss & Wellness for Midlife Women

          129 Listeners

          The Dr. Josh Axe Show by Dr. Josh Axe

          The Dr. Josh Axe Show

          716 Listeners

          Thyroid Pharmacist Healing Conversations with Dr. Izabella Wentz by Dr. Izabella Wentz

          Thyroid Pharmacist Healing Conversations with Dr. Izabella Wentz

          49 Listeners