“Everything we do as employees translates into the brand.” I’ve been fascinated by the Spiceworks brand since I first read about them in Jay Baer’s new book Hug Your Haters. This people-focused community platform for IT professionals is the very definition of an inside-out brand. I couldn’t wait to discuss this philosophy and more with Spiceworks’ Exec Brand Muse Jen Slaski on this week’s episode of the On Brand podcast.

About Jen Slaski

Jen Slaski is the Executive Director of Marketing Communications at Spiceworks but she’s more commonly known around the office as the “Exec Brand Muse” where she’s responsible for the essence of the Spiceworks brand – a brand that’s previously won MarketingProf’s Brand of the Year. And a brand that Jen refers to as an “inside-out” because of how Spiceworks company culture helps fuel it. Jen joined the company in 2006 and has been helping to create and evolve the company’s brand and marketing efforts ever since.

Jen has always had a passion and flair for the start up world. Before Spiceworks, she held multiple marketing positions at companies like pcOrder.com and Motive, and ran a full spectrum of guerrilla, online and offline marketing programs, and events as an independent marketing consultant.

Jen graduated from Stanford University with a Liberal Arts degree. In her spare time she enjoys day-tripping to classic Americana towns, vintage thrifting, journaling, collaging and facilitating self-discovery workshops and retreats for individuals, teams, and small interest groups.

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

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