This week, Erica and Cassie are joined by Jacynth Serrano Rodriguez, Content Manager at Our Place, a lifestyle brand known for their viral Always Pan and incredible partnerships with celebrities and creators like Selena Gomez. In this episode, Jacynth shares her day to day responsibilities in content marketing and how she and her team come up with fresh and innovative content ideas, using online stories of home cooking to bring people together.

Here's a peek at what we cover in this episode:

[00:03:21] - Jacynth walks us through her background in social - starting first as a hobby during high school (posting on Tumblr!), then working on micro influencer campaigns on Instagram and YouTube building relationships with brands that eventually led to her full time role at Our Place. She also gives us a peek at her daily tasks in producing content for the brand from ideation to execution, like updating their content calendar, sourcing UGC, writing social strategies for new launches or upcoming brand moments, producing and editing social-first concepts, and more.

[00:07:21] - Jacynth reveals how she continually stays inspired by consuming content from brands outside of Our Place's industry.

[00:18:03] - Jacynth shares her love for the Notion platform and gives us her best advice for creating content that converts. She also explains how she grew to understand analytics and data better throughout her time working even though she started her marketing journey on the more creative side (and how you can, too!).

Grab a drink and listen in to this week's Marketing Happy Hour conversation!

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Other episodes you'll enjoy if you enjoyed Jacynth's episode:

Level Up Your Content Strategy in 2024 | Kyle Denhoff of HubSpot

Brand Story as the "Heartbeat" of Your Business | Génesis Warner, Designer and Branding Expert

Leaning In to Your Brand's Community | Kennedy Crichlow + Mary Ralph Lawson Bradley of Daily Drills

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Check out Our Place: fromourplace.com | Instagram | TikTok

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