Imagine if being a finalist on the hit TV series Top Chef was just one accomplishment on your long list of accolades. For Chef Adrienne Cheatham, this has become her reality. In today’s episode, Lindsay Pinchuk sits down with Chef Adrienne to discuss how to create a recipe for a successful brand.

Growing up working in the restaurants that her mother managed, Chef Adrienne’s passion for culinary arts began at a young age. Always desiring a career as a chef, Adrienne reluctantly attended college where she studied journalism but catered on the side. After graduating, Chef Adrienne followed her passion and began pursuing a full-time career in the New York City culinary space with the hopes of one day opening a restaurant of her very own. To increase her chances of raising enough capital, Chef Adrienne has focused on expanding her brand awareness by putting together several proofs of concepts where she can showcase both her personality and her culinary ability. Today, she is the Chef-Founder of SundayBest, a pop-up series that illustrates cultural connections through southern-styled cuisine.

Tune into this episode of Dear FoundHer… to learn more about how creating proof of concept, seizing every opportunity, and appreciating the hustle along the way are the keys to manifesting your recipe of success.

Quotes

• “Don't underestimate having a solid resume and putting in the work while also growing your social media.” (12:18-12:25)

• “The only truly American cuisine is Southern food which was created by black people.” (13:47-13:51)

• “I started the pop-up series first so that I could have a better pitch deck to go to investors with. I thought the pop-up would be a good proof of concept.” (16:21-16:30)

• “You have to have a general manager to work with the front of the house to solve any issues, you have to have defined responsibilities and a team that you trust.” (23:18-23:30)

• “Don't waste time overthinking, put something in action like the proof of concept I did by starting the pop-up series.” (36:26-36:36)

• “There's always going to be self-doubt, especially when you're starting something new. Believe in yourself because once you've already put something in action, you've invested your time, energy, and money into it so prove it out.” (37:13-37:29)

Connect with Chef Adrienne Cheatham:

Order Adrienne's book "SundayBest": https://www.penguinrandomhouse.com/books/667534/sunday-best-by-adrienne-cheatham-with-sarah-zorn/

Instagram: http://www.instagram.com/chefAdrienneCheatham

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Looking to up your social media game? Join Lindsay for her FREE Social Media Masterclass starting April 25th. Sign up HERE.  Want even more resources for your business?

• Grab one of Lindsay’s FREE quick small business marketing guides: https://www.lindsaypinchuk.com/

• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk/

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