As we make our way into the New Year, it’s time to reflect back on 2021 and make a plan for our brands and businesses for 2022. When doing an annual review, most businesses focus on the bottom line and how much money they made - but it should really be more than that. We should focus on our achievements and downfalls outside of finances too! Information is key when making a roadmap for your 2022 marketing plan. What worked? What didn’t? What will you change? What will stay the same?

When making your plans for 2022, you need to do a full year-end audit. Maya Angelou said it best, “You can’t really know where you are going until you know where you have been.” Here are a few things you should plan to evaluate from 2021.

Your messaging and language. 

Your connection with your audience. 

Your current social media platforms.

Your advertising and email marketing.

...and your overall happiness with what you have achieved.

You might be surprised by the results!!!

Building an online presence across multiple platforms is an important part of growing a brand on social media, but one word you need to keep in mind going into 2022 is balance. Balance is actually our word of the year for 2022, so it’s definitely on our minds when making decisions for our business and social media strategy. Some brands choose one social media platform and go all in, while others try to be on every platform. But honestly, neither route will give you the results that a well-balanced strategy can provide.

Today, we are going to dive into choosing the proper platforms, how to create a cohesive strategy on all platforms, and the tools you need to balance it all! Let’s get into it!

This episode of Creator Club is recorded and edited using Podcastle.ai! Thanks Podcastle for sponsoring the show.

If Reels aren’t already a part of your Instagram strategy - it might be time to rethink your plan going into 2022. But, there is more to it than that … you can’t just post to post, beyond just having Reels in your overall strategy - you also need to create a strategy for the Reels themselves. We talk a lot about repurposing here - which includes reposting your TikToks to Instagram as Reels and visa vera. But is that actually the right call? Does reposting TikToks still work? Are Reels developing its own set of trends, strategies, etc. that we should consider when posting? Let’s find out!

This episode of Creator Club is recorded and edited using Podcastle.ai! Thanks Podcastle for sponsoring the show.

Do you want to attract your target audience and grow on Instagram - a consistent brand is the first step to any successful Instagram strategy. Today, I want to cover the basics on how to create a cohesive brand on Insta, let's do it!

Creatorly Media YouTube Channel and Instagram here.

Back to Social Workshop here!

Do you need a niche Podcast Episode here!

This episode of Creator Club is recorded and edited using Podcastle.ai! Thanks Podcastle for sponsoring the show.

You might think that because the platform has been out for a few years, it might be too late to grow or become "TikTok famous" ... but it's not.  It’s all about putting in the time to learn about the app and taking the time to post. Well, you have already taken one big step by listening to this podcast, let’s get into it!

Ultimate Guide to TikTok YouTube Video here!

Follow my personal channel here and check out the Creatorly Media YouTube Channel and Instagram here.

Try out Descript for free! https://www.descript.com/overdub?utm_source=creator&utm_medium=social&utm_id=creatorclubpod - thanks to Descript for sponsoring this episode!

Can you even “kill” a social media platform … I’m not sure, but I definitely came close. I might have almost destroyed my YouTube Channel, but honestly … It almost destroyed me first. Almost killing my YouTube channel was actually very essential for my personal growth. Let me explain … 

If you have been following me for a while, you know I go through the occasional existential crisis (and in case you’re unfamiliar with the term “existential crisis,” it means - moments when individuals question whether their lives have meaning, purpose, or value, and are negatively impacted by the contemplation). 

Keep listening for more!

Follow my personal channel here and check out the Creatorly Media YouTube Channel and Instagram here.

Though things have definitely changed over the last year, hashtags are still an effective strategy to get more eyes on your posts and profile. However; how you use them could make or break your strategy. This ultimate guide to hashtags will hopefully give you a better understanding of hashtags and how you can use them to build a community, increase your engagement, and yes … get more followers.

Need an Instagram Audit? Let us help! Click Here

and check out the Creatorly Media YouTube Channel and Instagram here.

Have you been wanting to start and grow a brand on Instagram, but decided against it because you don’t want to show your face? There are a lot of reasons someone might not want to show their face on their Instagram - maybe you don’t have the time to take photos of yourself that stay on brand, or maybe you’re just a little shy and lack the confidence - but no matter the reason, it’s 100% possible to grow a brand on Instagram without showing your face - so what are you waiting for? Grab your pen and paper or preferred note-taking device - and keep listening!

Meredith Hill once said, “When you speak to everyone, you speak to no one.” The goal of having a business or brand is reaching someone, right? But if you're not clear on your main purpose and mission - how do you know who you’re trying to reach? If you are ready to get some clarity, keep on listening! 

Being productive helps us prioritize tasks, be efficient with our time and resources, and at least for me - keeps my mental health in balance. Paul J. Meyer, who many consider to be the founder of the self-improvement industry as it exists today said - “Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.” If you are ready to commit and save yourself a lot of time and stress, keep on listening!