Creator Playbooks

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A look inside a week running a content led business, from 10 Downing Street to a private jet shoot and a full team strategy day. In this vlog, I take you behind the scenes of a visit to 10 Downing Street, a private jet shoot for a new podcast, and a day spent with the team mapping out our next strategy moves. A real look at what it takes to build a content led business, from client work and recording sessions to networking and creative strategy.

Follow Callum on socials:

Instagram, https://www.instagram.com/thecallummc/

TikTok, https://www.tiktok.com/@heycallum

X, https://x.com/mcdonnellcallum

LinkedIn, https://www.linkedin.com/in/callummcdonnell

Produced by 7xContent - make your own Podcast with us here: https://www.7xcontent.com/

Timecodes:

00:00 – Intro: A Week in the Life

00:58 – Heading to London for the Private Jet Shoot

01:23 – On Set: Private Jet Business Interview

02:56 – Inside the Showroom: Building a Standout Business

03:32 – The LinkedIn Play: Meeting Lara Acosta

04:24 – Why Most People Get Their Market Wrong

05:15 – The Real Reason People Start a Podcast

05:57 – What C-Suite Clients Actually Want

06:23 – Team Day Begins

07:09 – Packaging Teardown: What Makes a Thumbnail Work

07:30 – CTR Benchmarks You Need to Hit

08:05 – From 100K to 14M Subscribers

08:44 – Rating Hooks and Trailers

09:43 – Heading to 10 Downing Street

10:35 – Walking Through the Corridors of Power

11:48 – Inside Number 10

12:36 – Meeting the Prime Minister's Wife (and the Cat)

13:26 – A Surreal Evening

14:26 – Wrapping the Week

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Lara Acosta is a founder, creator, and personal branding strategist who built a 7-figure business through LinkedIn.

With 320K+ followers and thousands of students, she’s become one of the fastest-growing voices in personal branding - known for turning content into authority, attention into opportunity, and audience into revenue.

In this episode, she breaks down the exact frameworks behind her growth - and why most people fail on LinkedIn (even if they’re consistent).

This is a full personal branding masterclass.

We get into:

Why most people aren’t growing (and it’s not the algorithm)

The SMPV framework to 10X your reach

How to structure content that actually converts

The difference between creators and real operator-buildersWhy storytelling beats “educational content”

Lara also shares:

Her 4-3-2-1 content system (and how to apply it)

The SLAY storytelling framework that drives engagementHow to build an audience that actually buys

Why email is her highest revenue channel

How to monetise a personal brand without brand deals

Plus: content strategy, LinkedIn growth, building a community (not just followers), and why most founders are over-optimising the wrong things.

Follow Lara:

Instagram: https://www.instagram.com/laraacostar/LinkedIn: https://www.linkedin.com/in/laraacostar/

Produced by 7xContent: make your own podcast with us: https://www.7xcontent.com/contact

Follow Callum:

Instagram: https://www.instagram.com/thecallummc/

LinkedIn: https://www.linkedin.com/in/callummcdonnell/

Timestamps:

00:00 Storytelling vs educational content (what actually works)

01:00 Why most people aren’t growing on LinkedIn

02:00 The SMPV framework (skill, market, problem, value)

03:30 How to find your skill + what to post about

05:00 Selling to the right audience (and why most creators are broke)

06:30 Content that drives leads vs content that gets likes

08:00 Why LinkedIn is different from other platforms

09:00 The 4-3-2-1 content framework explained

10:30 Ideal client vs ideal follower (underrated growth lever)

12:00 Why email is the real monetisation engine

13:30 Educational content: broad → narrow → niche strategy

15:00 Why storytelling is the most powerful format

16:30 ICP vs IFP content (and how to balance both)

18:00 Going viral vs growing in your niche

19:00 The “one” strategy: lead magnets + email funnels

20:00 The SLAY framework (story, lesson, action, you)

22:00 Writing posts that actually get engagement

23:30 The psychology behind LinkedIn formatting

25:00 Likes, comments & what actually matters

26:00 Why you shouldn’t ask for likes or follows

27:00 Building brand equity vs constantly selling

28:30 What makes a high-converting lead magnet

30:00 How to plan content without batching

32:00 Why most content feels the same

33:00 Using AI to write better content (properly)

35:00 Best formats on LinkedIn (and why it depends on you)

37:00 Finding your unique content style

39:00 Metrics vs “vibes” (what to actually track)

40:30 AI comments & fake engagement

41:30 Why Lara does everything herself

42:30 The importance of commenting daily

44:00 Building community through comments

45:00 Why you shouldn’t outsource your personal brand too early

47:00 Scaling vs authenticity (founder trade-offs)

49:00 Over-optimisation and why it kills growth

50:00 LinkedIn algorithm changes + profile importance

51:30 How to position your profile properly

53:00 Optimising your featured section for revenue

54:30 Why niche matters (and “you are the niche” is wrong)

56:00 Banner, profile & conversion tips

57:00 Monetisation: content → email → sales

58:30 Newsletter strategy + launch model

01:00:00 Using trends + storytelling in emails

01:01:30 Building trust through long-form content

01:02:00 Final thoughts + full playbook recap

Get the breakdown of Sedge's frameworks in my free newsletter: https://bit.ly/4tNXDkR Apply to work with me: https://bit.ly/4hdIIgB Sedge Beswick is a brand and influencer marketing expert who’s worked with Red Bull, Nike, and ASOS - where she built the iconic Insider Program - and scaled her own agency to a £24M valuation.In this episode, she breaks down what actually wins in marketing in 2026 - and why most brands don’t have a content problem, they have a structure problem.We get into:- Why brand + performance silos are killing growth- How Adidas reinvented itself post-Yeezy (and why working with Molly-Mae makes sense)- The real reason M&S became “cool” again- The inside culture at Red Bull - and why “ask for forgiveness, not permission” works- The ASOS Insider playbook (and how you’d rebuild it today)Sedge also shares:- The eBay sneaker campaign that drove insane demand (and queues around the block)- Why consistency beats constant experimentation in marketing- The 3 P’s of personal brand that drove 75% of her agency leads via LinkedIn- Why TikTok Shop is the biggest opportunity right nowPlus: lessons from building and exiting an agency, mistakes founders make, and how to actually build a brand that converts - not just gets attention.Follow Sedge: Instagram: https://www.instagram.com/sedgebeswick/ LinkedIn: https://uk.linkedin.com/in/sedge-beswick Produced by 7xContent: make your own podcast with us: https://www.7xcontent.com/contact Follow Callum: Instagram: https://www.instagram.com/thecallummc/ LinkedIn: https://www.linkedin.com/in/callummcdonnell/ Timestamps:00:00 Intro + Adidas, Yeezy problem & changing strategy 01:00 Why most brands fail (structure problem) 02:00 Brand vs performance (biggest mistake brands make) 03:00 Adidas reinvention + Molly-Mae strategy 05:00 Building brands beyond the founder (Molly-Mae case) 07:00 Why M&S became cool again 09:00 Emotional storytelling in modern marketing 10:00 Long-form content: opportunity or overrated? 11:00 Red Bull culture + “ask for forgiveness” 12:00 Getting arrested at a festival (Red Bull story) 14:00 What makes Red Bull teams different 16:00 Working with Nike vs Red Bull 19:00 Best campaign: eBay sneakers breakdown 21:00 Building a campaign that actually works 23:00 Why most marketing teams are broken 24:30 The importance of consistency (not chopping & changing) 26:00 ASOS lessons + what actually drives sales 28:00 Biggest mistakes brands make today 30:00 How to pitch ideas internally 32:00 Personal brand: what actually works 33:00 75% of leads from LinkedIn (no big following needed) 34:00 The 3 P’s: Perspective, Proof, Personality 36:00 Where to focus today (platform strategy) 37:00 Why TikTok Shop is the biggest opportunity 39:00 Luxury brands + Emma Grede blueprint 42:00 Personal brands doing it right 44:00 Founder vs operator (why most creators get it wrong) 46:00 Finding your “superpower” as a founder 49:00 ASOS insider program deep dive 52:00 How to build a creator program today 54:00 How brands should work with creators long-term 55:00 Scaling & selling an agency (£24M valuation) 57:00 Biggest business lessons & mistakes

Get a breakdown of Tom's frameworks in my free newsletter: https://bit.ly/48JKUaa

Apply to work with me:https://bit.ly/4zZb8Cy

Tom Lewis is Steven Bartlett’s advertising performance partner and co-founder of Metastat.

At 22, he’s helped scale brands and creators by replacing guesswork with data.In this episode, Tom explains how top creators use paid ads to test thumbnails, titles, hooks, guests, and even product ideas before publishing, sometimes for under £100 on The Diary Of A CEO.

He shares how Meta ads can help predict virality, improve click-through rates, and turn content into a repeatable growth system.We also cover when creators should monetise, why many launch too early, and why paid ads should support organic growth, not replace it.

A practical guide to turning content into predictable growth and revenue.

Listen on your podcast player:https://podcasters.spotify.com/pod/show/creatorplaybooks

Follow Callum on socials:Instagram - https://www.instagram.com/thecallumc/

TikTok - https://www.tiktok.com/@heycallumX - https://x.com/mcdonnellcallum

LinkedIn - https://www.linkedin.com/in/callummcdonnell

Produced by 7xContent - make your own podcast with us:https://www.7xcontent.com

Follow Tom: LinkedIn - https://www.linkedin.com/in/tom-lewis-a46877167/

Timestamps (accurate + true to transcript)

00:00 Introduction to Tom Lewis and Steven Bartlett's Advertising Machine

00:13 Tom Lewis' Journey and Partnership with Steven Bartlett

04:46 The Power of Paid Media and Experimentation

05:22 Deep Dive into Testing and Experimentation

12:20 Practical Tips for Running Effective Ad Campaigns

18:47 Optimizing Meta Ads for Traffic

21:19 Budgeting for Effective Ad Campaigns

22:59 Balancing Creativity and Data

24:04 Tom's Best Frameworks

25:28 The Importance of Eliminating Guesswork

26:38 Building a Brand Before Monetization

29:12 Using Paid Ads to Catalyze Growth

29:12 Understanding Meta's Ad Auction System

34:08 Creating Engaging Ad Content

35:08 The Power of Problem-Solution Hooks

36:42 Leveraging Dragons' Den Pitches

43:48 Iterating on Successful Ad Concepts

52:06 Meta Ads Campaign Structure

52:45 The Outlier Graph and Winning Ads

55:07 The Evolution of Magic Ads

57:39 Setting Goals for Meta Ads

58:00 Instagram Profile Visits Strategy

1:02:50 Retargeting and Audience Segmentation

1:06:08 Choosing the Right Product for Creators

1:11:51 The Future of Meta Advertising

1:14:24 Focusing on Long-Term Customer Value

1:21:44 Structuring Your Team for Success

1:24:42 Insights on Working with Steven Bartlett

1:27:00 Conclusion and Next Steps

Get the breakdown of Michael’s frameworks in my free newsletter: https://bit.ly/41tiga0

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Michael is a brand and social media strategist known for his work at Ryanair and now through his consultancy, Slice.

In this episode, he explains why most brands do not have a content problem, they have a strategy problem and breaks down the 4 ways brands can actually win on social today.

From fast vs. slow social to prompted vs. unprompted discovery, repeatable formats, search, distribution, measurement, and memorability, this episode offers a sharp, practical breakdown of what brands need to understand if they want social to drive real business impact.

Follow Callum on socials:Instagram - https://www.instagram.com/thecallummc/LinkedIn - https://www.linkedin.com/in/callummcdonnell/

Produced by 7xContent: make your own podcast with us:https://www.7xcontent.com/contact

Follow Michael: https://www.instagram.com/mc_so_me/

Timestamps:00:00 Intro + why strategy matters more than ever01:18 The state of social in 2026: fragile platforms, outrage, and rented land04:46 Why trend-chasing is making brands less memorable08:26 The organic social renaissance09:36 Prompted vs unprompted discovery12:10 Fast vs slow social15:11 Fast prompted moments: culture spikes people search for17:11 The 4 ways brands can win on social22:04 Where the biggest opportunity is right now23:53 Brand examples: Currys, Candy Kittens, Confused.com, and more29:47 Slow unprompted content and thinking like TV33:01 How brands should find their real gap / problem / opportunity36:42 The marketing education gap in social41:13 When organic social is and isn’t the answer42:46 Distribution is the missing piece46:49 What brands can learn from podcasts, clipper accounts, creators, and aggregator pages53:26 How to actually implement creative distribution56:45 Why brands struggle to let go of control58:44 What Michael is excited about in 20261:00:47 Brands using social well right now1:02:25 What brands are struggling with most1:05:39 What still works from the Ryanair playbook1:10:05 AI, content abundance, and the return of the all-round marketeer

Get a breakdown of Rachel’s frameworks in my free newsletter: ⁠https://bit.ly/4bcKHi9⁠Apply to work with me: https://bit.ly/3UzssOk Rachel Harris is a multi award-winning industry leader, content creator, entrepreneur and practice owner. She runs a multi seven-figure accounting firm and has built a personal brand (@accountant_she) that drives £100k worth of leads each week from socials.In this episode, Rachel breaks down the exact playbook behind her growth. From viral posting formulas, failing faster, her pre-posting checklist and post-mortem analysis, monetising content with digital products, affiliates and brand deals and so much more. Listen on your podcast player: ⁠https://podcasters.spotify.com/pod/show/creatorplaybooks⁠Follow Callum on socials:Instagram - ⁠https://www.instagram.com/thecallumc/⁠LinkedIn - ⁠https://www.linkedin.com/in/callummcdonnell⁠Produced by 7xContent - make your own podcast with us: ⁠https://bit.ly/4kYIjiy⁠Follow Rachel:Instagram - ⁠https://www.instagram.com/accountant_she/⁠Timestamps:00:00 Intro + Rachel’s lead numbers from socials01:00 Rachel’s background + personal brand vs accounting firm profits02:15 Step 1: build a product worth talking about (reputation + reviews)03:20 Why professional services is a “blue ocean” on socials05:10 The reality of growth: 1 year posting daily to hit 4k followers06:25 The inflection point: “fail time” + weekly research + reactive planning08:10 Micro testing: makeup, tripod vs handheld, mic, production level09:45 The viral playbook: M&S sandwich x HMRC hooks + data-led creativity13:15 Pre-post checklist: point of the video, emotion, hooks, clarity15:30 Post-mortems + building the content playbook over time16:30 Seasons + evergreen topics + series ideas18:10 Feedback loops: call language analysis + 30-day series that gained 125k20:10 Trust timeline: average 18 months from follow to becoming a client21:10 Daily content + authenticity + disrupting “professional services” norms23:20 Rachel’s weekly schedule: analysis, strategy blocks, long-form filming29:10 The weekly scorecard: revenue-first metrics (no vanity metrics)35:00 Tightrope: leads you want + values-based filtering38:00 Funnel walkthrough: link-in-bio segmentation + nurture sequences42:40 Monetisation overview: affiliates, speaking, brand deals47:00 Digital products + community-led podcast + ascension model55:00 Recurring revenue and pitching brands proactively58:00 Advice: embarrassment, scalability, and building infrastructure01:02:20 Best business lesson: “make sure everyone gets laid” (curation)01:07:10 Team setup + what Rachel still edits herself01:09:00 ICP research: polls, surveys, and asking your audience01:12:00 Opportunities: PM interviews, PR, and asking for intros01:15:00 What’s working now: long-form value, short-form hooks + funnel

Get a breakdown of Simon's frameworks in my free newsletter: https://bit.ly/4cc9Ryu

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Simon Alexander Ong is a bestselling author (Energize, Penguin), keynote speaker and one of the world's leading personal development coaches. He left a six-figure finance career in 2017 to build a coaching practice from scratch, and has since grown a YouTube channel to 130,000 subscribers in under 12 months, a viral video with nearly 4 million views, a Sunday Times bestselling book, and a global speaking career.

In this episode, Simon breaks down the exact playbook behind every part of his business. From landing his first coaching client to engineering a viral YouTube video, getting a Penguin book deal, and commanding premium speaking fees.

Listen on your podcast player: https://podcasters.spotify.com/pod/show/creatorplaybooks

Follow Callum on socials: Instagram - https://www.instagram.com/thecallumc/

LinkedIn - https://www.linkedin.com/in/callummcdonnell

Produced by 7xContent - make your own podcast with us: https://bit.ly/3OXzZn0

Follow Simon:

Instagram - https://www.instagram.com/simonalexanderong/

LinkedIn - https://uk.linkedin.com/in/simonalexanderong

YouTube - https://www.youtube.com/@simonalexandero

Timestamps:

00:00 Introduction to Simon Alexander Ong

01:00 Why Simon left a six-figure finance career

03:00 The journey from the head to the heart05:00 Going full-time into coaching in 2017

08:00 Warren Buffett's #1 most important skill in business

09:30 How Simon got his first coaching clients

13:00 The Third Door framework and how to use it practically

17:00 How speaking grew organically from coaching

22:00 Building a personal brand before social media

28:00 How to answer "what do you do?" with a story

32:00 The YouTube strategy: outlier videos explained

40:00 How the "I'm 40" video happened (and nearly didn't)

48:00 Why it ranked 9/10 for 3 days then hit 1.5M views

52:00 Ad revenue breakdown and YouTube monetisation strategy

55:00 LinkedIn content strategy: hero, educational and interactive

01:00:00 What Simon's business looks like today

01:05:00 What's possible in coaching at every level

01:10:00 How to land speaking gigs and what fees are realistic

01:14:00 The truth about book deals and why royalties aren't the point

01:18:00 How to write a book (and why marketing is 50% of the job)

01:19:00 The James Bond opening — how to hook any audience

01:24:00 Simon's favourite coaching questions

01:27:00 The stories we tell ourselves and how to rewrite them

01:30:00 Why "making it" is a trap — and what to focus on instead

Get a breakdown of Timo's frameworks in my free newsletter: https://bit.ly/48JKUaa

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Timo Armoo has built, scaled, and sold multiple companies. From his first exit at 17 to selling Fanbytes for tens of millions, brokering major media and data acquisitions and now investing through his own fund. In this episode, Timo breaks down what actually goes into building companies that are worth buying, drawing directly from the wins, failures and decisions that shaped his career.

We cover how to build founder-level self-belief, why inexperience can be a competitive advantage, how to manufacture luck through networks and value creation, plus how to choose markets and customers that compound growth. Timo shares his framework for going from £0 to £1M+ per month, how to price and sell to wealthy customers, when not to raise capital, how to hire without killing momentum and how to turn a services business into a sellable asset.

Listen on your Podcast Player: https://podcasters.spotify.com/pod/show/callum-mcdonnell

Follow Callum on socials: Instagram - https://www.instagram.com/thecallummc/ Tiktok - https://www.tiktok.com/@heycallum Twitter - https://twitter.com/McdonnellCallum LinkedIn - https://www.linkedin.com/in/callummcdonnell/

Produced by 7xContent - make your own Podcast with us here: https://www.7xcontent.com/

Follow Timo:Instagram - https://www.instagram.com/timarmoo/

Timestamps (accurate + true to transcript):

00:00 Introduction and Early Exits

00:42 Building Fanbytes: The Big Breakthrough

01:12 Subsequent Ventures and Brokering Deals

02:16 The 11 Cheat Codes to Life and Business

03:50 Cheat Code 1: The Stories We Tell Ourselves

11:02 Cheat Code 2: Inexperience as a Superpower

12:21 Cheat Code 10: How to Get Lucky

47:17 Cheat Code 3: Make It Easy to Win

48:55 The Power of Belief in Sales

49:12 The Moral Duty to Sell

49:25 Dan Kennedy's Fire Door Story

50:54 Psychological Barriers in Business

51:48 Cheat Code: It's Not That Deep

52:22 Emotional Investment in Business

57:29 Raising Funds and Investor Relations

01:00:37 Hiring Philosophy and Strategies

01:07:16 The Role of Technology in Business

01:13:54 Building and Leveraging Personal Brands

01:20:11 Timing and Strategy for Selling Your Business

01:30:11 The Emotional Rollercoaster of Selling a Business

01:33:44 Final Reflections and Advice

Get a breakdown of James' frameworks in my free newsletter: https://bit.ly/48JKUaa

Apply to work with me:
https://bit.ly/4cue5kp

James Smith is one of the few creators willing to say the quiet part out loud. Despite building an audience of over 4 million followers and generating more than a billion views, James explains how chasing virality nearly destroyed his business and why deliberately stagnating his follower growth, ended up doubling (nearly tripling) his income. From seven-figure coaching businesses and bestselling books to a fast-scaling drinks brand and high-leverage mentorships, James breaks down what actually makes creator businesses work behind the scenes.

In this episode, we dive into the real economics of content creation and how to turn content into clients; instead of clout. We also unpack James’ philosophy on strong opinions, calling out bad actors, audience capture and the psychological cost of fame. This is one the most honest conversations about money, status and content you’ll hear.

Listen on your podcast player:
https://podcasters.spotify.com/pod/show/creatorplaybooks

Follow Callum on socials:
Instagram - https://www.instagram.com/thecallumc/
TikTok - https://www.tiktok.com/@heycallum
X - https://x.com/mcdonnellcallum
LinkedIn - https://www.linkedin.com/in/callummcdonnell

Produced by 7xContent - make your own podcast with us:
https://www.7xcontent.com

Follow James:
LinkedIn - https://www.instagram.com/jamessmith/

Timestamps (accurate + true to transcript):
00:00 Introduction to James Smith's Success
00:38 James Smith's Content Creation Strategy
01:38 Building a Lifestyle Business
04:37 Monetizing Content and Business Ventures
07:25 The Importance of Client-Centric Content
14:55 Pricing Strategies for Coaches and Trainers
25:25 The Value of High-Quality Mentorship
27:53 James Smith's Social Media Journey
30:03 The Illusion of Vanity Metrics
32:19 The Allure of Status in Content Creation
34:40 The Complex Ecosystem of Content Creation
37:55 Balancing Fame and Privacy
50:06 The Ethics of Calling Out Competitors
55:19 Chaos in Content Creation
01:02:18 The Importance of Being Able to Speak Off the Cuff
01:02:32 The Benefits of Scripting vs. Improvisation
01:02:45 Live Events and Audience Engagement
01:02:54 The Hypothetical Bird Becky and Utility of Deprivation
01:03:36 The Impact of Alcohol on First Dates
01:04:33 Creatine Video and Audience Engagement
01:04:53 Balancing Scripting and Improvisation
01:05:49 YouTube Strategies for Content Creators
01:11:25 Instagram vs. YouTube: Platform Differences
01:15:53 Building a Content Creation Team
01:22:26 Launching Nut Tonic: From Idea to Execution
01:28:36 Future Goals and Strategic Investments
01:29:56 Conclusion and Future Discussions

Get a breakdown of Josh’s LinkedIn frameworks in my free newsletter: https://bit.ly/48JKUaa

Apply to work with me:https://bit.ly/4qWT0VH

Josh Sanders is the Head of Content for Chris Donnelly, where he helped scale one of the fastest-growing personal brands in the world from 0 to 3M+ followers across platforms and a 0-250,000 subscriber newsletter in under two years, then engineered the systems that turned that attention into a $10M+ education business.

In this episode, Josh breaks down the data-backed LinkedIn growth playbook behind that rise. We cover how to grow a personal brand on LinkedIn in 2026, how to turn views into customers using offers, funnels, and attribution, why “don’t chase, attract” is the most effective creator strategy, how newsletters compound audience growth, and what most creators misunderstand about monetisation. Unlike most LinkedIn advice, Josh’s insights are backed by large-scale dataset reviews, rigorous testing, and real revenue outcomes. This is one of the most practical LinkedIn and creator growth masterclasses ever recorded.

Listen on your Podcast Player: https://podcasters.spotify.com/pod/show/callum-mcdonnell

Follow Callum on socials: Instagram - https://www.instagram.com/thecallummc/ Tiktok - https://www.tiktok.com/@heycallum Twitter - https://twitter.com/McdonnellCallum LinkedIn - https://www.linkedin.com/in/callummcdonnell/

Produced by 7xContent - make your own Podcast with us here: https://www.7xcontent.com/

Follow Josh:LinkedIn - https://www.linkedin.com/in/joshejsanders/

Timestamps (accurate + true to transcript)
00:00 Introduction to Explosive LinkedIn Growth

00:21 Meet Josh Sanders: Content Mastermind

00:36 The Power of LinkedIn for Business Growth

02:32 Setting Clear Goals and Content Pillars

09:23 Optimizing Your LinkedIn Profile

17:21 Engaging with Your Network and Building Relationships

25:57 Creating High-Impact Content

28:10 Analyzing and Adapting Content Strategies

45:50 Leveraging Lead Magnet Posts for Engagement

46:56 Driving Conversations and Engagement on LinkedIn

49:35 Crafting Effective Hooks and Content Structure

51:47 The Science Behind High-Performing LinkedIn Posts

58:06 Tracking Performance Metrics on LinkedIn

01:03:55 Building and Scaling a Creator Accelerator Business

01:07:23 Creating a Cohort-Based Program for Maximum Impact

01:12:45 Marketing Strategies and Community Building

01:28:10 Finding the Right Team and Incentivising Growth

01:30:34 Conclusion and Next Steps