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My online course business primarily runs an autopilot. Around once per year, I do a live launch like a virtual summit with a webinar, but for most of the other months, my sales are driven by my evergreen sales funnels.

I absolutely love evergreen sales funnels because they allow me to focus on what I do best which is serving my students and creating content.

I will walk you through EXACTLY how to set up an evergreen sales funnel in your own online course business so you can sell your online course on autopilot every single day.

Links mentioned in this episode:

✅ Want to see some examples of some evergreen sales funnels?: https://destinicopp.com/blog/build-an-evergreen-sales-funnel

➡️Episode show notes: https://destinicopp.com/podcast/41

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Need more students for your online course?

In this podcast episode, I walk you through 5 simple ways to find students for your online course (without huge ad spends).

To fill up your funnel, you need traffic strategies in place in your business.

Basically, this means you need eyeballs on your lead magnets such as a webinar, 5-day challenge, bootcamp, or whatever you’re doing to take your online course prospect on a buyer’s journey from the awareness stage, to the consideration stage and finally toward deciding about whether to invest in your business.

When online course creators come to me and wonder why their online course did not sell, most of the time it’s because they did not get enough traffic coming into their sales funnel.

It’s typical for an online sales funnel to convert anywhere from 1% (a cold audience) to 5% (warm audience). This means that for every 100 people that attend your webinar, challenge, or view your video series, only handful (1-5 people) will buy.

You need volume to sell online courses.

But you’re in a crowded market. How do you get the eyeballs on your business?

In this podcast episode, I walk you through my Funnel Fill up Formula and talk about various traffic strategies to get eyeballs on your content.

Links mentioned in this episode:

✅ How to Explode your Website Traffic Using Pinterest and Tailwind Tribes: https://destinicopp.com/podcast/33

✅ 5 Simple Ways to Find Students for your Online Course (without huge ad spends): https://destinicopp.com/blog/find-students

✅ How a Tripwire Works: https://destinicopp.com/blog/grow-your-email-list-with-facebook-ads

➡️Episode show notes: https://destinicopp.com/podcast/38

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Did you know that a quiz is a great lead magnet for an online course? People love taking quizzes. It sparks their curiosity and tells them a little bit about themselves.

What I love about quizzes as a marketer is that it allows me to personalize my follow up to their results. Everyone is at a different stage in their business and therefore their needs are different.

This is what we call personalized marketing.

In this podcast episode, I cover 4 best practices to consider when creating an actionable, personalized quiz to use as a lead magnet.

Note: Some of these links are affiliate links, which means I may get a commission if you try them and purchase. However, none of the fees have been increased to compensate me.

Links mentioned in this episode:

✅ Try Interact to create an actionable quiz for your online business. /

➡️Episode show notes: https://destinicopp.com/podcast/39

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In this podcast episode, I chat with Alisa Meredith who is the Content Marketing Manager at Tailwind about Pinterest tips and trends. 

Are you using Pinterest in your business? Want to know some of the latest trends (e.g. video)? Curious about how SEO works on Pinterest? Wondering if you should focus on YouTube or Pinterest?  Interested in learning about Tailwind and how it can help expand your reach? 

Specifically, we discuss:

• The difference between YouTube and Pinterest and why to consider using both in your content marketing strategy
• Using video on Pinterest and how it works
• How your prospects search on Pinterest and things to consider when creating your content
• Hashtags, call to action and tips for creating an engaging, clickable pin
• SEO and how it works on Pinterest (hint: you may change the way you create your pins!)
• Why to consider Pinterest ads

Links mentioned in this episode:

✅ Research Pinterest Trends: https://trends.pinterest.com/

➡️Episode show notes: https://destinicopp.com/podcast/38

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Hiring someone to help you with your Facebook ads can be scary.

After all, you’re spending your hard-earned money on the ads in addition to their consulting fee.

You want to make sure they know what they’re doing so you get a return on your investment.

In this podcast episode, I will walk you through everything you need to know and questions to ask so you can hire your Facebook ads consultant.

➡️Episode show notes: https://destinicopp.com/podcast/37

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Social media is a pay to play market.

Even if you’ve been successful in the past selling your online course and growing your business, at some point, you’ll need paid advertising to grow.

The fact is you need a predictable and reliable system for getting leads for your online business.

Leads are people who are your perfect students and ones that you can help with your online course or membership program.

Think about it this way….if people don’t even know you exist, how would they know that you can help them!

But you don’t want to jump into ads if your online course business is not ready. This is a sure-fire way to waste money, time, and energy.

In this podcast episode, we'll ask some questions to find out if your online course business is ready for Facebook ads. 

➡️Episode show notes: https://destinicopp.com/podcast/36

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It’s that time of year.

It’s time to put together your content and promotional calendar for the upcoming year.

This year, I put together my yearly content plan and promotional calendar in less than an hour and I want to share my super simple process with you!

Links mentioned in this episode:

✅ The No Stress Way to Plan a Years' Worth of Content (in less than an hour): https://destinicopp.com/blog/content

➡️Episode show notes: https://destinicopp.com/podcast/35

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Your online course sales funnel is not a one size fits all. And there are many different types of sales funnels you can use to sell your online course.

I have a sales funnel that runs on automation in my business. This allows me to sell my Facebook and Instagram ads consulting service on autopilot.

This is in addition to any live launches that I run during the year for my online course and consulting program (still a sales funnel) and other sales funnels that I run during various promotions to keep my content and offers fresh for my audience.

All online course creators and coaches need a sales funnel in their online business.

In this episode, I’m going to take you behind the scenes of my high converting funnel for my Facebook ad consulting service.

Links mentioned in this episode:

✅ Behind the Scenes of a High Converting Sales Funnel (with pics):  https://destinicopp.com/blog/sales-funnel

✅ Launch a High Converting Ad Campaing (even if you're starting from scratch): https://destinicopp.com/blog/ad-campaign

➡️Episode show notes: https://destinicopp.com/podcast/34

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Is anyone seeing your content? If you’re a dedicated online course creator, you’re probably blogging, podcasting, or creating a video at least once per week.

When you drive quality traffic to your website, your main goal is to convert your website visitor to an email subscriber.

In addition, with this quality traffic, you’re are seasoning your Facebook pixel and Pinterest tag so you can retarget that warm traffic, in the future, with paid advertising.

Retargeting ads are posts that are served to warm traffic (aka your website traffic) and are cheaper in most cases. than ads to cold traffic.

Website visitors = email subscribers

Website visitors = warm traffic

All good reasons to drive quality traffic to your website. Right?

Pinterest is one of the main drivers of organic traffic to my website. And my secret sauce?

➡️Tailwind Tribes

Join me in this episode as I talk about Tailwind Tribes and how to use them to explode your website traffic. 

Links mentioned in this episode:

✅ Written instructions on how to use Tailwind:  https://destinicopp.com/blog/tailwind-tribes

➡️Episode show notes: https://destinicopp.com/podcast/33

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Have you ever wanted to expand your influence by getting paid speaking gigs? In this episode, Ashley and I discuss how speaking can add an income stream to your online course business and help you find students at the same time!

Ashley Kirkwood is a dynamic speaker, trademark lawyer, and on-air legal expert for a Chicago daytime show. Her law firm, Mobile General Counsel helps entrepreneurs to trademark their brands and protect their business assets with contracts!

On the business side, she helps entrepreneurs and experts make speaking an income stream through live events, her podcast, and coaching programs, which all fall under Ashley's brand, Speak Your Way To Cash!

Specifically, we discuss:

• How to choose your speaking niche and find organizations who are looking for outside speakers
• What you need to include in your speaking pitch
• How much you can expect to get paid to speak
• The four things you need to boost your demand and increase your fee as a speaker

I couldn’t let Ashley leave without asking about how online course creators can protect their business and brand, including their online course. Listen in and see if your online course business is protected!

➡️Episode show notes: https://destinicopp.com/podcast/32

✅ Where you can find Ashley:  https://www.ashleynicolekirkwood.com/